The Super Guide

THE SUPER GUIDE

The latest in fashion, culture and lifestyle.

TREND 01 - The neutral tone

Espresso

Espresso is the season's new neutral - rich, refined and easy to wear. Find espresso tones from Superette, Assembly Label, Bayse, Bassike and Anine Bing, with accessories from Brie Leon to complete the look.

TREND 02 - LIGHT DENIM

The Pale Wash

Pale-wash denim is the season's fresh take on a wardrobe staple. Discover light blues and softened washes in relaxed, straight and barrel-leg shapes.

TREND 03 - LIGHT LAYERS

The Long Sleeve

The layer that works all winter. Discover fitted, relaxed and striped long sleeves from Superette, Ksubi, Anine Bing, Polo Ralph Lauren and more.

Brie Leon

Maison Kitsuné

Heaven Mayhem

Assembly Label

NEW ZEALAND FASHION WEEK

Fashion For A Cure

Superette is excited to partner with the Breast Cancer Foundation for

Fashion

Adidas x Song For The Mute

The new collaboration, available now.

Explore The Collection

Lifestyle

After Hours

Dinner, drinks and the neighbourhood spots worth leaving the house for. Consider your next night out sorted.

Pale Wash Denim: The Season's Fresh Take

August 21, 2026
Pale-wash denim is the season's answer to a wardrobe staple that never goes away. Light blues, softened washes, and the relaxed silhouettes that are defining how NZ women are dressing...

Pale Wash Denim: The Season's Fresh Take

August 21, 2026
Pale-wash denim is the season's answer to a wardrobe staple that never goes away. Light blues, softened washes, and the relaxed silhouettes that are defining how NZ women are dressing...
adidas x Song for the Mute Run Club: When the c...

August 20, 2026
Before the city was properly awake, Auckland's run community was already moving. This morning Superette partnered with adidas, Slow Sunday Run Club, Daily Bread, and Liquid Lightning to celebrate the...

adidas x Song for the Mute Run Club: When the c...

August 20, 2026
Before the city was properly awake, Auckland's run community was already moving. This morning Superette partnered with adidas, Slow Sunday Run Club, Daily Bread, and Liquid Lightning to celebrate the...
After Hours: The Places Worth Knowing Now

August 19, 2026
Dinner, drinks and the neighbourhood spots worth leaving the house for. Consider your next night out sorted.

After Hours: The Places Worth Knowing Now

August 19, 2026
Dinner, drinks and the neighbourhood spots worth leaving the house for. Consider your next night out sorted.
Espresso: The Season's New Neutral

August 18, 2026
Rich, refined, and easier to wear than you think. Espresso has quietly taken over the colour conversation this season and shows no sign of giving it back. Here is why...

Espresso: The Season's New Neutral

August 18, 2026
Rich, refined, and easier to wear than you think. Espresso has quietly taken over the colour conversation this season and shows no sign of giving it back. Here is why...