Privacy policy

We care about your privacy as much as we care about curating the best for you.

Superette is 100% committed to protecting your information and making sure you always feel safe shopping with us – whether online or in-store.

This Privacy Policy explains how we collect, use, share and protect your personal data. We want you to be clear about the information we gather, how we use it, and the rights you have over it.

Credit Card Security

Your security is a top priority. We work hard to protect your personal information – including your credit card details – with secure systems and processes.

Why We Collect Your Information

We only use your personal data for reasons that make your experience with Superette better.

Here’s how:
To fulfil your orders and requests:
  • Process purchases and payments securely
  • Manage orders and deliveries
  • Provide customer support when you need it
  • Run competitions and other experiences you choose to take part in
To keep things personal:
  • Personalise your shopping experience and marketing (so you see more of what you love)
  • Reward our loyal customers with exclusive benefits and VIP experiences
  • Notify you about our Loyalty Programme if you’re a member
  • Send updates about your account, orders and offers you might be interested in
To keep everything running smoothly:
  • Improve our website and services based on how you interact with us
  • Detect and fix website issues
  • Keep your experience seamless across devices (e.g., web to mobile)
To stay compliant:
  • Prevent and investigate fraud
  • Comply with any legal obligations or requests
How We Collect Your Data
Directly from you when you:
  • Shop with us online or in-store
  • Sign up for an account or newsletter
  • Take part in promotions or events
  • Interact with our team
From trusted third parties like:
  • Delivery partners who help fulfil your orders
  • Social networks (if you connect with us there)
  • Platforms we use for analytics or service optimisation
We also use cookies (small files stored on your device) to help us remember your preferences and keep track of your shopping basket.

Your Rights
You’re in control of your personal information. Under data protection laws, you can:
  • Request access to the information we hold about you
  • Ask us to correct or update your details
  • Ask us to delete your data
  • Restrict how we process your information
  • Unsubscribe from marketing at any time

Account removal
If you ask us to close or remove your account, we’re happy to do so. Please note that any sales data linked to your purchases will remain in our records for business and compliance purposes but will be anonymised so it can no longer be connected to you personally

To exercise your rights, simply email hello@superette.co.nz.

Who We Share Your Data With
We only share your data when it’s necessary:
  • Within the Superette group to provide the services you expect
  • With trusted third parties who help us run our business (e.g., fulfilment, delivery, payment services)
  • With marketing partners who help us personalise your experience
  • Where required by law or to protect Superette’s legal interests
We never sell your information to third parties.

Keeping Your Data Safe

We take data protection seriously and use security measures that reduce the risk of loss, misuse or unauthorised access. Any third-party providers we work with must also treat your data securely and in line with the law.

Cookies

Cookies and similar technologies help us give you the best shopping experience – from remembering what’s in your basket to showing you more of what you love. If you prefer, you can manage or disable cookies in your browser, but some site features may not work as well.Contact Us Got questions about your privacy or want to make a request?
  • Email: help@superette.co.nz
  • Live chat: Available during business hours
  • Address: PO Box 31873, Milford , Auckland 0622, New Zealand
We’re here to help.