From its beginnings as a bricks and mortar store in 2002, Superette has now cemented itself on the map as one of Australasia’s leading online style destinations. Now encompassing seven Superette retail stores, a second concept store, Superette International, and an online store, the Superette brand offers an extensive and expertly curated selection of fashion and lifestyle offerings available at your fingertips. Superette is your one stop shop for all things exciting, desirable and unique.

1/2

RICKIE & JAMES - DIRECTORS OF SUPERETTE

How It All Began

We were both in our early 20’s and at the very start of our careers, we were inspired to leave our 9-to-5 jobs and bring the Superette concept to life. Motivated by some of the trips we had experienced overseas, we came up with a concept to collect exciting pieces from around the world and bring them back to New Zealand. 

1/2

our STORES

Superette

Now encompassing nine retail stores and an online store, the Superette brand offers an extensive and expertly curated selection of fashion and lifestyle offerings available at your fingertips. Find your nearest store for all things exciting, desirable and unique.

FIND A LOCATION