Rickie describes Herbert as raw, relaxed and modern, with a real sense of polish. It sits somewhere between undone and put together. The signatures are natural fibres, easy shapes that play oversized against fitted, and the Herbert monogram, used as both a quiet detail and a repeat print. The palette stays grounded in neutrals, with the odd pop of primary colour.

Twenty years of buying shaped every decision. “Buying teaches you very quickly what gets worn and what gets left behind. If it doesn’t earn its place, it doesn’t make the collection.”

Pieces to know include the Ridge blazer and matching mini skirt in a wool-blend pinstripe, long floaty skirts in cotton poplin, and outside seams and labels worn on the outside. Then there’s the Otto pant, a relaxed weekend pant based on a fisherman pant, in soft washed cotton. It was the first piece Rickie worked on. “I loved it so much that I ended up adding an eggshell colourway alongside the khaki. It works just as well with a flat as it does with a heel, and the way you tie the waistband completely changes the look.”