Where Football Meets Luxury
PUMA x Represent:
When streetwear meets sporting legacy, something special happens. PUMA reunites with British label Represent for a collection that fuses football heritage with contemporary luxury, a collision of classic athleticism and refined street style.
A Legacy Reimagined
Rooted in Represent’s signature British streetwear aesthetic and PUMA’s undeniable sporting DNA, the capsule delivers timeless silhouettes elevated with meticulous detailing. Think considered fabrics, premium finishes, and that quietly confident edge both brands are known for.
At the heart of the drop are two reissued icons straight from the archives: the King Indoor and the Super Team — footwear staples that have defined eras and now return with a new, elevated energy.
The Look
Football-inspired foundations meet modern tailoring.
Understated luxury in every stitch and fabric choice.
Iconic sneakers reworked for today’s streetwear scene.
Available Now at Superette
The PUMA x Represent collection has officially landed at Superette — ready to style up your everyday uniform. Limited pieces, strong statements, and a nod to football culture that never goes out of style.
Shop the drop in-store and online now.
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Vendor:
Mens Suede Charles F. Stead I
Regular price $129.00Regular priceUnit price / per$220.00Sale price $129.0041% off $91 off⠀ -
Vendor:
Mens H Street OG
Regular price $109.00Regular priceUnit price / per$180.00Sale price $109.0039% off $71 off -
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Womens Speedcat Elevated
Regular price $139.00Regular priceUnit price / per$200.00Sale price $139.0030% off $61 off -
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Future Cat
Regular price $139.00Regular priceUnit price / per$199.00Sale price $139.0030% off $60 off -
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Mens Deviate Nitro 4
Regular price $199.00Regular priceUnit price / per$290.00Sale price $199.0031% off $91 off -
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Womens Speedcat Premium
Regular price $99.00Regular priceUnit price / per$220.00Sale price $99.0055% off $121 off -
Vendor:
Womens Speedcat Lux
Regular price $99.00Regular priceUnit price / per$220.00Sale price $99.0055% off $121 off -
Vendor:
Puma X REPRESENT Graphic Hoodie
Regular price $199.00Regular priceUnit price / per$250.00Sale price $199.0020% off $51 off
The Super Guide
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Behind the Seams: Rickie Dee on Herbert
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An Evening With Herbert
To mark the launch of Herbert, we hosted a long-table dinner at Superette Ponsonby International. Here’s how the evening unfolded.
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