Our New Home

Last week we had the official opening of our new Superette Wellington space and we celebrated in style.
Take a look at our exclusive brands for Wellington and online.

A night to remember

All thanks to our team and loyal customers.

The launch of our Wellington store was filled with energy, familiar faces, and that unmistakable Superette feeling. From the bottom of our hearts, thank you to everyone who came through, celebrated with us, and made the evening so special.

We’re now officially open at 102 Victoria Street, and the magic continues in-store. Come visit, explore the space, and see what’s new. We can’t wait to have you back.

New Brands

From refined staples to statement pieces, the Wellington space is stocked with brands we’re seriously into right now. From Elka Collective, Samsoe Samsoe, Unreal Fur, and Brie Leon jewelry. Visit us in-store to see what’s new, or discover something to love online.

Alongside the new, there’s the tried and true. From the brands you know and love to the signature pieces you keep coming back to, our shelves are stocked with the favourites that always deliver.

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  • Charmer L/S Top Pop Red - Pop Red

    Charmer L/S Top Pop Red

    Ksubi

    Charmer L/S Top Pop Red

    $179.00
    $179.00
    KSUBI x ELLE
  • Mon L/S Camo Tee - Camo

    Mon L/S Camo Tee

    new
    Superette

    Mon L/S Camo Tee

    $139.00
    $139.00
    BACK IN STOCK
    new
  • Ksuper Trucker Frenchie Blue - Blue

    Ksuper Trucker Frenchie Blue

    Ksubi

    Ksuper Trucker Frenchie Blue

    $359.00
    $359.00
    KSUBI x ELLE
  • Hailey Long Sleeve Cuffed Tee - Blush Pink

    Hailey Long Sleeve Cuffed Tee

    new
    Ena Pelly

    Hailey Long Sleeve Cuffed Tee

    $159.00
    $159.00
    new
  • Icon Jean Frenchie Blue - Blue

    Icon Jean Frenchie Blue

    Ksubi

    Icon Jean Frenchie Blue

    $299.00
    $299.00
    KSUBI x ELLE
  • Amber Barrel Jean - Fresh White

    Amber Barrel Jean

    WAIST Sizing
    NEUW Denim

    Amber Barrel Jean

    $209.00
    $209.00
    BACK IN STOCK
  • Amber Barrel Jean- Iris

    Amber Barrel Jean- Iris

    WAIST Sizing
    NEUW Denim

    Amber Barrel Jean- Iris

    $209.00
    $209.00
    ⠀
  • Boyfriend Jean Frenchie Blue - Frenchie Blue

    Boyfriend Jean Frenchie Blue

    Ksubi

    Boyfriend Jean Frenchie Blue

    $299.00
    $299.00
    KSUBI x ELLE
  • Lana Tabi Ballet Flat - Black Tumble

    Lana Tabi Ballet Flat

    EU Sizing
    Alias Mae

    Lana Tabi Ballet Flat

    $299.00
    $299.00
    TRENDING
  • Womens Xt 6 - Black/Black/Phantom

    Womens Xt 6

    US Womens Sizing
    Salomon

    Womens Xt 6

    $359.00
    $359.00
    BACK IN STOCK
Shop Now

The Super Guide

  • Introducing: Order Now, Wear Today

    Introducing: Order Now, Wear Today

    Superette now offers same-day Uber delivery straight from your nearest store to your door. Single item purchases, live delivery rates, and your order with you in approximately 90 minutes. Here...

    Introducing: Order Now, Wear Today

    Superette now offers same-day Uber delivery straight from your nearest store to your door. Single item purchases, live delivery rates, and your order with you in approximately 90 minutes. Here...

  • Friends of Superette: Josh Alex Young

    Friends of Superette: Josh Alex Young

    Josh Young has built a career out of caring deeply about how things look. A content creator, a self-described perfectionist, and someone whose wardrobe tells you exactly who he is...

    Friends of Superette: Josh Alex Young

    Josh Young has built a career out of caring deeply about how things look. A content creator, a self-described perfectionist, and someone whose wardrobe tells you exactly who he is...

  • Friends of Superette: Rebe Healy

    Friends of Superette: Rebe Healy

    Rebe Healy started with a hat. Now she runs one of New Zealand's most quietly compelling womenswear labels. We sat down with the founder of Rebe to talk about building...

    Friends of Superette: Rebe Healy

    Rebe Healy started with a hat. Now she runs one of New Zealand's most quietly compelling womenswear labels. We sat down with the founder of Rebe to talk about building...

  • Ksubi x Elle Ferguson: How to Wear Every Piece

    Ksubi x Elle Ferguson: How to Wear Every Piece

    Dreamed up in Bondi, built to last everywhere else. The Ksubi x Elle Ferguson collection is a fifteen-piece capsule that moves between occasions without asking you to think too hard...

    Ksubi x Elle Ferguson: How to Wear Every Piece

    Dreamed up in Bondi, built to last everywhere else. The Ksubi x Elle Ferguson collection is a fifteen-piece capsule that moves between occasions without asking you to think too hard...

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