Our New Home

Last week we had the official opening of our new Superette Wellington space and we celebrated in style.
Take a look at our exclusive brands for Wellington and online.

A night to remember

All thanks to our team and loyal customers.

The launch of our Wellington store was filled with energy, familiar faces, and that unmistakable Superette feeling. From the bottom of our hearts, thank you to everyone who came through, celebrated with us, and made the evening so special.

We’re now officially open at 102 Victoria Street, and the magic continues in-store. Come visit, explore the space, and see what’s new. We can’t wait to have you back.

New Brands

From refined staples to statement pieces, the Wellington space is stocked with brands we’re seriously into right now. From Elka Collective, Samsoe Samsoe, Unreal Fur, and Brie Leon jewelry. Visit us in-store to see what’s new, or discover something to love online.

Alongside the new, there’s the tried and true. From the brands you know and love to the signature pieces you keep coming back to, our shelves are stocked with the favourites that always deliver.

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  • The Lax Shirt - Herbert Monogram

    The Lax Shirt

    new
    Herbert

    The Lax Shirt

    $219.00
    $219.00
    new
  • The Chloe Knit Tee - Cornflower

    The Chloe Knit Tee

    new
    Herbert

    The Chloe Knit Tee

    $169.00
    $169.00
    new
  • The Jayden Shirt - Cornflower With Red

    The Jayden Shirt

    new
    Herbert

    The Jayden Shirt

    $219.00
    $219.00
    new
  • Cotton Jersey V-Neck Tee - Baby Blue

    Cotton Jersey V-Neck Tee

    Polo Ralph Lauren

    Cotton Jersey V-Neck Tee

    $129.00
    $129.00
    ⠀
  • Celeste Dress - Espresso

    Celeste Dress

    new
    Superette

    Celeste Dress

    $239.00
    $239.00
    SUPERETTE EXCLUSIVE
    new
  • The Ella Dress - Chocolate

    The Ella Dress

    Wnsdy

    The Ella Dress

    $249.00
    $249.00
    WNSDY x SUPERETTE
  • Savanna Racer Maxi Dress - Plum

    Savanna Racer Maxi Dress

    Shona Joy

    Savanna Racer Maxi Dress

    $419.00
    $419.00
    ⠀
  • The Portia Maxi Skirt - Caramel Check

    The Portia Maxi Skirt

    new
    Herbert

    The Portia Maxi Skirt

    $269.00
    $269.00
    new
  • The Otto Pant - Eggshell

    The Otto Pant

    new
    Herbert

    The Otto Pant

    $259.00
    $259.00
    new
  • The Tyler Short - Truffle

    The Tyler Short

    new
    Herbert

    The Tyler Short

    $169.00
    $169.00
    new
Shop Now

The Super Guide

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    Behind the Seams: Rickie Dee on Herbert

    Our co-founder shares the story behind her new label and her vision for a modern wardrobe shaped by ease, proportion and longevity.

    Behind the Seams: Rickie Dee on Herbert

    Our co-founder shares the story behind her new label and her vision for a modern wardrobe shaped by ease, proportion and longevity.

  • An Evening With Herbert

    An Evening With Herbert

    To mark the launch of Herbert, we hosted a long-table dinner at Superette Ponsonby International. Here’s how the evening unfolded.

    An Evening With Herbert

    To mark the launch of Herbert, we hosted a long-table dinner at Superette Ponsonby International. Here’s how the evening unfolded.

  • Introducing: Drake Street - Wild Fire

    Introducing: Drake Street - Wild Fire

    The second Drake Street collection takes the brand south. From the cold refinement of northern Italy to the gritty, sun-baked coastline of Sicily. Wildfires included. Drake Street Designer Ryan Foster...

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    247 x Avenged Sevenfold: When the Gym Meets the...

    247’s first music collaboration was never going to be with a safe choice. Represent co-founders George and Michael Heaton kept coming back to Avenged Sevenfold in their hardest sessions and...

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