How to Wear Every Piece:
Ksubi x Elle Ferguson:
Dreamed up in Bondi, built to last everywhere else. The Ksubi x Elle Ferguson collection is a ten-piece capsule that moves between occasions without asking you to think too hard about it. Here is how to wear every piece, and where to take them.
The Collection and the Story Behind It
Elle Ferguson's relationship with Ksubi predates almost everything else in her career. She was working on the same street as the Bondi Beach boutique in the early 2000s when the brand was still building its reputation, picking up denim that would go on to define her aesthetic for the next two decades. When the collaboration finally came together it was not a stretch. It was inevitable.
The fifteen-piece collection is built around a custom Frenchie Blue stonewash developed exclusively for the collaboration. A colourway designed to read as worn-in from the first wear, with tobacco stitching, subtle distressing, and Ksubi's signature hardware running through every denim piece. Each piece is finished with capsule-exclusive details including a removable chain, branded ribbon, and the kind of considered specificity that separates a genuine collaboration from a logo placement.
"This is everything I want from denim. Perfect pieces, strong silhouettes and wardrobe essentials designed to bring it all to life. You know denim is in my DNA."
Superette stocks ten pieces from the collection, a curated edit that covers the full range of how the capsule can be worn. From the denim anchors to the outerwear, the tops, and the Dare Blazer Dress that sits in a category of its own. Every qualifying purchase comes with the iconic smiley face tote bag as a gift, a nod to the bag that was exclusively available at Ksubi's Bondi Beach boutique in the early 2000s and a piece of collaboration history worth having. Here is how to wear all of it.
Every Day, Everywhere
The Ksubi x Elle collection is not built around one type of occasion. It is built around all of them. The same capsule that covers an off-duty Saturday covers a sharp evening and everything in between. Here is how to think about it across four ways of living in the collection.
The Off-Duty Day
The Boyfriend Jean in Frenchie Blue is the foundation. Slim straight, mid-rise, button fly, with subtle distressing and a branded ribbon at the back belt loops to cinch the waist exactly as Elle wears hers. Pair it with the Legends S/S Tee in Vintage White, a tee with actual construction behind it. A cinched body, batwing dropped sleeve, contrast rib inserts in popped blue and red, and a personal "24" patch on the chest that makes it a collaboration piece rather than a basic. Layer the Ksuper Trucker in Frenchie Blue on top and the full Frenchie Blue co-ord comes together across jacket and denim without looking like it was planned. It was not planned. That is the point.
The Considered Casual
The Campus Hoodie and Boyfriend Trakpant in Washed Black are designed as a set and they work as one. The Campus Hoodie is a cropped zip-through in super heavyweight brushed back fleece, boxy through the shoulders, cropped at the waist, with Atelier Mechanique appliques and embroideries exclusive to the capsule. The Boyfriend Trakpant mirrors it. Same heavyweight fleece, same washed black colourway, with a hidden drawcord at the hem that shifts the silhouette from wide and stacked to tapered and cropped depending on what the moment asks for. Together they sit above the standard tracksuit conversation entirely. Separately they are equally strong. The Campus Hoodie over the Pinup Jean. The Boyfriend Trakpant under the Charmer L/S Top in Pop Red, the saturated red against the washed black creating the kind of contrast that makes a casual outfit look entirely intentional.
The Sharp Moment
The Dare Blazer Dress in Black is for the occasion that asks for more. A structured twill blazer dress with exaggerated dropped shoulders, shoulder pads, a cinched waist, cocoon sleeves, and a double-breasted crossover closure. The dress does the work so the person wearing it does not have to. Worn alone with a boot or a pointed flat it is a complete look that requires nothing else. Worn with the Charmer L/S Top in Pop Red underneath, the mock neck visible above the neckline, it becomes something more layered and more personal. This is the piece that makes the collection feel like more than denim. It is the one that proves the capsule was built for the full breadth of a life rather than just part of it.
The Warm Weather Wear
The Elle Short and Empire Short give the collection two distinct approaches to the same brief. The Elle Short in Frenchie Blue is high-waisted and A-line with a stepped frayed hem and exposed pocket bags. High-waisted enough to tuck in the Legends Tee or the Charmer L/S Top and have both sit correctly. The Empire Short in the same Frenchie Blue takes a different line. Mid-rise, relaxed leg, finishing just above the knee for a more covered and considered silhouette. Worn with the Ksuper Trucker open over the Charmer it becomes a full-capsule look that works in any warm weather setting. Both shorts carry the same Frenchie Blue colourway as the rest of the denim, making them natural co-ord pieces with the Ksuper Trucker and Boyfriend Jean. Neither piece belongs to a single season. They belong to wherever the temperature allows.
The Pieces That Go With Everything
Every capsule has anchor pieces. The ones that do not belong to a single outfit or occasion but sit underneath all of them, making every combination easier. The Ksubi x Elle collection has three of them and they are worth knowing before you buy anything else.
The Charmer L/S Top in Pop Red is the colour anchor of the entire collection. A slim fitted mock neck in a saturated red that commits to colour without apology and pairs naturally with every piece in the Frenchie Blue denim range. The reversible construction is the detail that makes it worth buying at every price point. Wear it with the "1999" Ksubi embroidery showing for a branded finish. Flip it for a clean, logo-free mock neck that works under the Dare Blazer Dress, under the Ksuper Trucker, or alone as a base layer for anything else in the wardrobe. One piece, two entirely different registers.
The Boyfriend Jean in Frenchie Blue is the foundation denim of the collection and the piece that works across every occasion in this guide and every one not listed. Slim straight, mid-rise, with the kind of considered detailing that makes it feel like a collaboration piece rather than a standard jean. The branded ribbon cinches the waist the way Elle wears hers. The removable chain adds without demanding attention. The subtle distressing gives it a worn-in quality from the first wear. This is the jean worth starting with if you are buying one piece from the collection.
The Ksuper Trucker in Frenchie Blue is the outerwear anchor. An exaggerated oversized trucker that sits wide across the shoulders and generous through the body with Ksubi branded shank buttons and a removable collaboration chain. It works over every top in the collection and every top outside of it. Over the Legends Tee on a casual day. Over the Charmer L/S Top for a Frenchie Blue and red combination that does not need anything else. Over a knit from the rest of the wardrobe when the collection is being mixed into a broader edit. The Ksuper Trucker is the piece that brings everything together.
FAQ
What pieces are in the Ksubi x Elle Ferguson collection at Superette?
Superette stocks ten pieces from the fifteen-piece Ksubi x Elle Ferguson collection. The edit includes the Boyfriend Jean, Pinup Jean, Elle Short, and Empire Short in Frenchie Blue, the Ksuper Trucker in Frenchie Blue, the Charmer L/S Top in Pop Red, the Legends S/S Tee in Vintage White, the Campus Hoodie and Boyfriend Trakpant in Washed Black, and the Dare Blazer Dress in Black. Every qualifying purchase comes with an exclusive smiley face tote bag as a gift with purchase.
What is the Ksubi x Elle Frenchie Blue colourway?
Frenchie Blue is a custom stonewash colourway developed exclusively for the Ksubi x Elle Ferguson collaboration. It is a classic mid-blue denim with tobacco stitching, subtle distressing at key points, and a worn-in quality designed to read as lived-in from the first wear. The colourway runs across the denim pieces in the collection including the Boyfriend Jean, Pinup Jean, Elle Short, Empire Short, and Ksuper Trucker, making them natural co-ord pieces when worn together.
How do you style the Ksubi x Elle Dare Blazer Dress?
The Dare Blazer Dress in Black is a structured twill blazer dress with exaggerated dropped shoulders, shoulder pads, a cinched waist, and a double-breasted crossover closure. Worn alone with a boot or a pointed flat it is a complete look. Worn with the Charmer L/S Top in Pop Red underneath, the mock neck visible above the neckline, it adds a layer of colour and texture. It is the piece in the collection built for occasions that ask for more without requiring the person wearing it to work harder to get there.
What is the difference between the Elle Short and Empire Short in the Ksubi x Elle collection?
Both shorts are in the exclusive Frenchie Blue stonewash colourway but they have distinct silhouettes. The Elle Short is high-waisted with an A-line shape, a stepped frayed hem, and exposed pocket bags, a shorter, bolder cut inspired by Elle's early Ksubi pieces. The Empire Short is mid-rise with a relaxed leg that finishes just above the knee, offering more coverage and a more considered silhouette. Both work as co-ord pieces with the Ksuper Trucker and Boyfriend Jean from the same collection.
Where can I buy the Ksubi x Elle Ferguson collection in New Zealand?
The Ksubi x Elle Ferguson collection is available at Superette in store and online. Superette stocks a curated edit of ten pieces from the collection across its stores in Auckland, Wellington, and Christchurch as well as online with delivery available across New Zealand. Every qualifying purchase includes the exclusive smiley face tote bag as a gift with purchase while stocks last.
Shop Ksubi
-
new
-
new
-
new
-
Vendor:
Club Ekcess Layered L/S Tee
Regular price $239.00Regular priceUnit price / perSale price $239.00new -
new
-
Vendor:
Sott Capital S/S Tee
Regular price $149.00Regular priceUnit price / perSale price $149.00 -
Vendor:
Sott Capital S/S Tee
Regular price $149.00Regular priceUnit price / perSale price $149.00 -
-
Vendor:
Ksubi Ranch Shrunken S/S Tee
Regular price $149.00Regular priceUnit price / perSale price $149.00 -
Vendor:
Legends S/S Tee Vintage White/Multi
Regular price $179.00Regular priceUnit price / perSale price $179.00KSUBI x ELLE
The Super Guide
-
Anine Bing: "The Best Wardrobe Is the One That ...
An exclusive interview with Anine Bing.
Anine Bing: "The Best Wardrobe Is the One That ...
An exclusive interview with Anine Bing.
-
WNSDY x Superette: Inside the Exclusive Capsule
The WNSDY x Superette exclusive capsule is available now.
WNSDY x Superette: Inside the Exclusive Capsule
The WNSDY x Superette exclusive capsule is available now.
-
adidas x Hermanos Koumori: The Unity of Duality
Two brands. One story. adidas and Mexico-based Hermanos Koumori are back together with a collection built around a philosophy as much as a product. The Unity of Duality. Here is...
adidas x Hermanos Koumori: The Unity of Duality
Two brands. One story. adidas and Mexico-based Hermanos Koumori are back together with a collection built around a philosophy as much as a product. The Unity of Duality. Here is...
-
Introducing: Fantl Sport
Founded in New Zealand in 2021, Fantl Sport was built on the belief that golf is one of the best things you can do with your time. Not just for...
Introducing: Fantl Sport
Founded in New Zealand in 2021, Fantl Sport was built on the belief that golf is one of the best things you can do with your time. Not just for...