Introducing:

Sea Street

Your new summer obsession has landed. Sea Street brings nostalgic, vintage inspired holiday energy to Superette with artwork that feels like a souvenir from your best ever getaway. Think carefree days, warm nights and that endless summer feeling stitched into every piece.

Sea Street has officially joined the Superette lineup, and it’s here to bring a dose of pure, laid back escapism to your wardrobe. Born from a love of travel and the magic of long summer holidays, the brand captures the feeling of being away from it all even when you are right at home. It is coastal, nostalgic and effortlessly cool in a way that feels instantly wearable.

At the heart of Sea Street is Australian illustrator Hayley O’Connor, whose artwork transforms each garment into a keepsake. Her hand drawn, vintage style graphics give every piece a personality of its own. Whether it is a retro motel sign, a tropical postcard layout or a sun soaked landscape, the designs feel like memories from road trips, surf towns and salty adventures.

What makes Sea Street stand out is its commitment to keeping things considered. Each collection is crafted in limited batches, ensuring every item feels special and intentional. The fabrics are soft, comfortable and designed to be lived in, making the range perfect for long summer days, coffee runs, beach detours and everything in between.

There is a sense of storytelling woven through every piece. The brand leans into nostalgia in a way that feels fresh, not forced, making each tee or singlet something you want to reach for again and again. It is the kind of clothing that lightens your mood the moment you put it on.

Sea Street’s aesthetic sits right in that sweet spot between wearable and playful. The cuts are relaxed, the colours feel sun faded in the best way and the prints do all the talking. It is easy, breezy summer dressing with a bit of attitude and a lot of charm.

We also love that Sea Street brings a fresh point of view into our graphic tee offering. While so many brands chase trends, this one feels grounded in story, sentiment and the kind of iconic visual style that will look just as good in five years as it does today.

We are excited to welcome Sea Street to Superette. Whether you live by the coast or just wish you did, this collection captures the spirit of being Always on Holiday. Explore the newest arrivals online and in store, and find the piece that takes you straight back to your favourite summer memory.

Shop Sea Street

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  • Venice Tee - Salt

    Venice Tee

    Sea Street

    Venice Tee

    $129.00
    $129.00
  • Metallic Diver Long Sleeve - Washed Black

    Metallic Diver Long Sleeve

    Sea Street

    Metallic Diver Long Sleeve

    $169.00
    $169.00
  • Dolphin Yin Yang T-Shirt - Light Blue

    Dolphin Yin Yang T-Shirt

    Sea Street

    Dolphin Yin Yang T-Shirt

    $89.00
    $129.00 $89.00
    31% off $40 off
  • Always On Holiday T-Shirt - Dusk Blue

    Always On Holiday T-Shirt

    Sea Street

    Always On Holiday T-Shirt

    $89.00
    $129.00 $89.00
    31% off $40 off
  • Aloha Motos SS T-Shirt - Washed Black

    Aloha Motos SS T-Shirt

    Sea Street

    Aloha Motos SS T-Shirt

    $89.00
    $139.00 $89.00
    35% off $50 off
  • La Vacay Singlet - Salt

    La Vacay Singlet

    Sea Street

    La Vacay Singlet

    $109.00
    $109.00

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