Introducing:

Pinky and Kamal

Movement with intention. Pinky & Kamal arrives at Superette bringing thoughtful design, conscious production and pieces created to support a slower, more balanced approach to active living.

Pinky & Kamal is an Australian born brand founded on the belief that movement is more than just physical. Created by yoga teacher Alice Blackwood, the label began with a focus on beautifully made yoga mats and props, designed to support practice while treading more lightly on the planet.

From the beginning, sustainability has been central to the brand’s philosophy. Pinky & Kamal works with natural and recycled materials wherever possible, carefully considering how products are made and how they perform over time. It is an approach grounded in longevity rather than excess.

Over time, the brand has expanded into considered activewear and lifestyle pieces that reflect the same values. Clean lines, soft palettes and supportive silhouettes define the collection. These are pieces designed for yoga, pilates and low impact movement, but equally suited to everyday life.

There is a calm confidence to Pinky & Kamal. Nothing feels overdesigned or trend led. Instead, the focus is on comfort, function and timeless appeal. Breathable fabrics, flexible fits and thoughtful detailing ensure each piece supports movement without distraction.

Beyond product, Pinky & Kamal embodies a wider philosophy around balance and wellbeing. It encourages intentional living, mindful rituals and creating space for self care within busy routines. The brand feels as much about mindset as it does about apparel.

We are excited to welcome Pinky & Kamal to Superette as we continue building out our active category. Expanding beyond the fashion of fitness and into brands that genuinely support movement, mindfulness and recovery has been a natural evolution for us.

Pinky & Kamal brings a softness and intentionality that complements our growing active offering. It aligns with our focus on brands that prioritise quality, longevity and thoughtful design. Pieces that fit seamlessly into real routines, whether that looks like a studio session, a walk, or a quiet morning ritual.

Bringing Pinky & Kamal into our lineup is about supporting a more holistic approach to movement. Clothing and accessories that feel good to wear, good to move in and good to invest in long term. We are proud to have the brand in store and online, and excited to see how it becomes part of our community’s everyday reset.