Introducing

Norse Projects

Norse Standard is the new essential. Each garment is designed for longevity and inspired by timeless sportswear staples.

The Brand.

Founded in 2004, Norse Projects is a creative studio and brand, working at the intersection of art, design, and function.


The Philosophy.

Philosophically rooted in Scandinavia with a Nordic aesthetic, and the idea that good design is functional and timeless – the Norse Projects sensibilities are formed through active participation of contemporary culture along with a passion for innovation, technology, research, and continuous progress.

A dedication to quality garments lies at the heard of the Norse Projects philosophy, underscoring the maxim 'CREATED FOR LIFE – GOOD FOR ALL SEASONS'


The Design.

Based on a Danish design tradition as well as inspiration from architecture and the subtle landscapes of the North, each product is developed with an emphasis of relevance relating to its essential nature; from the fabric and yarns to the function it must perform.

Shop Norse Projects

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  • Snekkersten Organic Arch Print T Shirt - White

    Snekkersten Organic Arch Print T Shirt

    back in stock
    Norse Projects

    Snekkersten Organic Arch Print T Shirt

    $189.00
    $189.00
    back in stock
  • Stevns Cotton Hemp Military Rib L/S T Shirt - Ecru

    Stevns Cotton Hemp Military Rib L/S T Shirt

    back in stock

    NZ/AU Sizing
    Norse Projects

    Stevns Cotton Hemp Military Rib L/S T Shirt

    $349.00
    $349.00
    back in stock
  • Bykle Heavy Cotton Twist Sock - Delicioso Brown

    Bykle Heavy Cotton Twist Sock

    new
    Norse Projects

    Bykle Heavy Cotton Twist Sock

    $65.00
    $65.00
    new
  • Bykle Heavy Cotton Twist Sock - Beluga

    Bykle Heavy Cotton Twist Sock

    new
    Norse Projects

    Bykle Heavy Cotton Twist Sock

    $65.00
    $65.00
    new
  • Bykle Heavy Cotton Twist Sock - Cowhide

    Bykle Heavy Cotton Twist Sock

    new
    Norse Projects

    Bykle Heavy Cotton Twist Sock

    $65.00
    $65.00
    new
  • Twill Sports Cap - Cowhide

    Twill Sports Cap

    Norse Projects

    Twill Sports Cap

    $179.00
    $179.00
    ⠀
  • Twill Sports Cap - Vintage Violet

    Twill Sports Cap

    Norse Projects

    Twill Sports Cap

    $179.00
    $179.00
    ⠀
  • Trysil Regular Organic Stretch Twill Trouser - Dark Navy

    Trysil Regular Organic Stretch Twill Trouser

    Norse Projects

    Trysil Regular Organic Stretch Twill Trouser

    $339.00
    $339.00
    ⠀
  • Kongshoved Cotton Twill GMD Relaxed Shirt - Delicioso Brown

    Kongshoved Cotton Twill GMD Relaxed Shirt

    Norse Projects

    Kongshoved Cotton Twill GMD Relaxed Shirt

    $339.00
    $339.00
    ⠀
  • Kongshoved Cotton Twill GMD Relaxed Shirt - Dark Navy

    Kongshoved Cotton Twill GMD Relaxed Shirt

    Norse Projects

    Kongshoved Cotton Twill GMD Relaxed Shirt

    $339.00
    $339.00
    ⠀
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The Super Guide

  • Behind the Seams: Rickie Dee on Herbert

    Behind the Seams: Rickie Dee on Herbert

    Our co-founder shares the story behind her new label and her vision for a modern wardrobe shaped by ease, proportion and longevity.

    Behind the Seams: Rickie Dee on Herbert

    Our co-founder shares the story behind her new label and her vision for a modern wardrobe shaped by ease, proportion and longevity.

  • An Evening With Herbert

    An Evening With Herbert

    To mark the launch of Herbert, we hosted a long-table dinner at Superette Ponsonby International. Here’s how the evening unfolded.

    An Evening With Herbert

    To mark the launch of Herbert, we hosted a long-table dinner at Superette Ponsonby International. Here’s how the evening unfolded.

  • Introducing: Drake Street - Wild Fire

    Introducing: Drake Street - Wild Fire

    The second Drake Street collection takes the brand south. From the cold refinement of northern Italy to the gritty, sun-baked coastline of Sicily. Wildfires included. Drake Street Designer Ryan Foster...

    Introducing: Drake Street - Wild Fire

    The second Drake Street collection takes the brand south. From the cold refinement of northern Italy to the gritty, sun-baked coastline of Sicily. Wildfires included. Drake Street Designer Ryan Foster...

  • 247 x Avenged Sevenfold: When the Gym Meets the Pit

    247 x Avenged Sevenfold: When the Gym Meets the...

    247’s first music collaboration was never going to be with a safe choice. Represent co-founders George and Michael Heaton kept coming back to Avenged Sevenfold in their hardest sessions and...

    247 x Avenged Sevenfold: When the Gym Meets the...

    247’s first music collaboration was never going to be with a safe choice. Represent co-founders George and Michael Heaton kept coming back to Avenged Sevenfold in their hardest sessions and...

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