Introducing

Norse Projects

Norse Standard is the new essential. Each garment is designed for longevity and inspired by timeless sportswear staples.

The Brand.

Founded in 2004, Norse Projects is a creative studio and brand, working at the intersection of art, design, and function.


The Philosophy.

Philosophically rooted in Scandinavia with a Nordic aesthetic, and the idea that good design is functional and timeless – the Norse Projects sensibilities are formed through active participation of contemporary culture along with a passion for innovation, technology, research, and continuous progress.

A dedication to quality garments lies at the heard of the Norse Projects philosophy, underscoring the maxim 'CREATED FOR LIFE – GOOD FOR ALL SEASONS'


The Design.

Based on a Danish design tradition as well as inspiration from architecture and the subtle landscapes of the North, each product is developed with an emphasis of relevance relating to its essential nature; from the fabric and yarns to the function it must perform.

Shop Norse Projects

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  • Eske Military Rib L/S T Shirt - Ecru

    Eske Military Rib L/S T Shirt

    Norse Projects

    Eske Military Rib L/S T Shirt

    $379.00
    $379.00
  • Norse Standard Heavy Loose T Shirt - Dark Navy

    Norse Standard Heavy Loose T Shirt

    Norse Projects

    Norse Standard Heavy Loose T Shirt

    $169.00
    $169.00
  • Norse Standard Heavy Loose T Shirt - White

    Norse Standard Heavy Loose T Shirt

    Norse Projects

    Norse Standard Heavy Loose T Shirt

    $169.00
    $169.00
  • Johannes Organic The Lakes Print T Shirt - White

    Johannes Organic The Lakes Print T Shirt

    Norse Projects

    Johannes Organic The Lakes Print T Shirt

    $169.00
    $169.00
  • Holger Organic Department Print T Shirt - White

    Holger Organic Department Print T Shirt

    Norse Projects

    Holger Organic Department Print T Shirt

    $179.00
    $179.00
  • Ole Fatigue Cotton Tencel Shirt - Oatmeal

    Ole Fatigue Cotton Tencel Shirt

    Norse Projects

    Ole Fatigue Cotton Tencel Shirt

    $399.00
    $399.00
  • Benn Relaxed Cavalry Cotton Wool Pleated Trouser - Dark Navy

    Benn Relaxed Cavalry Cotton Wool Pleated Trouser

    Norse Projects

    Benn Relaxed Cavalry Cotton Wool Pleated Trouser

    $529.00
    $529.00
  • Ezra Relaxed Organic Stretch Twill Trouser - Beech Green

    Ezra Relaxed Organic Stretch Twill Trouser

    Norse Projects

    Ezra Relaxed Organic Stretch Twill Trouser

    $249.00
    $359.00 $249.00
    NEW TO SALE
  • Ruben Double Face L/S Polo Shirt - Clay

    Ruben Double Face L/S Polo Shirt

    Norse Projects

    Ruben Double Face L/S Polo Shirt

    $229.00
    $329.00 $229.00
  • Simon Organic Arch Print T Shirt - Dark Navy

    Simon Organic Arch Print T Shirt

    Norse Projects

    Simon Organic Arch Print T Shirt

    $179.00
    $179.00
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The Super Guide

  • Re-set Mornings: Inside the Rigdens’ Routine

    Re-set Mornings: Inside the Rigdens’ Routine

    Part of our Re-set series, we sat down with James and Renee Rigden to uncover their morning rituals and small habits that help them start the day feeling grounded, energised,...

    Re-set Mornings: Inside the Rigdens’ Routine

    Part of our Re-set series, we sat down with James and Renee Rigden to uncover their morning rituals and small habits that help them start the day feeling grounded, energised,...

  • Super Bowl LX Recap: Bad Bunny’s Halftime Takeover

    Super Bowl LX Recap: Bad Bunny’s Halftime Takeover

    The Big Game always brings sport, star power and unforgettable moments. This year, Bad Bunny turned the halftime stage into a cultural celebration, with surprise guests, vibrant energy and style...

    Super Bowl LX Recap: Bad Bunny’s Halftime Takeover

    The Big Game always brings sport, star power and unforgettable moments. This year, Bad Bunny turned the halftime stage into a cultural celebration, with surprise guests, vibrant energy and style...

  • The Re-set: Re-set your routine

    The Re-set: Re-set your routine

    Week two of The Re-Set is all about returning to rhythm. Simple routines designed to support energy, balance, and wellbeing, without pressure and without perfection.

    The Re-set: Re-set your routine

    Week two of The Re-Set is all about returning to rhythm. Simple routines designed to support energy, balance, and wellbeing, without pressure and without perfection.

  • Introducing: Elyte

    Introducing: Elyte

    Hydration, elevated. Elyte joins Superette as we continue to expand our active category beyond fashion, focusing on feeling good, moving well, and supporting everyday performance.

    Introducing: Elyte

    Hydration, elevated. Elyte joins Superette as we continue to expand our active category beyond fashion, focusing on feeling good, moving well, and supporting everyday performance.

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