Introducing:

G.H. Bass

Where heritage meets everyday style. G.H. Bass brings nearly 150 years of American craftsmanship to Superette, offering timeless footwear that feels at home in both classic and contemporary wardrobes.

A Legacy in Footwear

For almost 150 years, G.H. Bass has been a cornerstone of American footwear, rooted in purposeful design and enduring craftsmanship. Founded in Maine in 1876 by George Henry Bass, the brand began with simple intentions: to make high‑quality shoes that feel as good as they look. Over time it evolved into a modern icon, blending heritage with contemporary creativity while keeping its classics at the heart of every collection.

One of Bass’s most enduring legacies is the Weejuns penny loafer, first introduced in 1936. Inspired by a Norwegian slip‑on moccasin, this silhouette was reimagined into what many consider the quintessential loafer. Its sleek profile and signature penny slot quickly became a symbol of refined casual dressing, embraced across decades and cultures.

Timeless Style, Everyday Wear

Though the brand’s roots stretch deep into history, G.H. Bass still feels relevant. Its classic loafers have effortlessly bridged the gap between preppy and contemporary, worn once primarily on Ivy League campuses and now embraced in a range of street and smart casual looks.

What makes Bass footwear so enduring is its versatility. Whether dressing up traditional tailoring or elevating a laid-back look, a pair of loafers instantly refines an outfit without feeling stiff or fussy. There is a reason the penny loafer has stood the test of time, becoming a go-to choice for both smart events and everyday polish.

Why We Love G.H. Bass at Superette

G.H. Bass brings a classic sensibility that feels fresh right now. Each design carries heritage appeal but integrates easily into modern wardrobes, balancing structure with comfort. These are shoes that are made to be worn, styled and passed on, not just admired.

Whether you lean into the understated silhouette of a traditional penny loafer or pick a slightly edgier bit-weejun, there is a pair to match your mood and your wardrobe.