A new chapter in wristwear has arrived at Superette. Meet D1 Milano, the Milan born watch label redefining contemporary luxury with sharp lines, refined materials and a design language that is instantly recognisable. Consider this your introduction to one of the most exciting names in modern timepieces.

Founded in 2013, D1 Milano has quickly earned a global following for its commitment to clean silhouettes and elevated simplicity. Each watch is engineered with an attention to detail that mirrors the precision of Italian tailoring. From brushed steel finishes to ultra slim profiles and signature angular cases, every element is considered and intentional. These are pieces designed to feel timeless, not traditional, and to elevate the everyday without trying too hard.