Introducing:

47 Brand

An icon in sports headwear, ’47 Brand arrives at Superette bringing heritage, craftsmanship and effortless everyday style to our accessories lineup.

Founded in 1947 by twin brothers Arthur and Henry D’Angelo, ’47 Brand began as a small family business selling sports memorabilia on the streets surrounding Fenway Park in Boston. What started with passion and hustle has since evolved into a globally recognised name in licensed sports headwear.

At its core, ’47 Brand has always been about authenticity. Deeply rooted in American sports culture, the label built its reputation through officially licensed caps that celebrate some of the most iconic teams across baseball, basketball and beyond. Its connection to heritage franchises and fan communities is what gives the brand its enduring relevance.

Over time, ’47 Brand has grown beyond pure sports merchandise and into a lifestyle staple. The silhouettes are timeless. Think relaxed fits, curved brims and washed finishes that feel worn in from day one. These are pieces that slip easily into everyday wardrobes, adding personality without overpowering a look.

Craftsmanship sits at the heart of the brand. Premium materials, considered construction and attention to detail ensure each cap feels durable and comfortable. The balance of structure and softness is intentional, creating headwear that looks effortless while maintaining shape and quality.

There is also something universal about a great cap. It finishes an outfit, adds edge to tailoring, softens streetwear, and brings balance to elevated pieces. ’47 Brand understands this quiet versatility, designing styles that work across seasons and settings.

We are excited to welcome ’47 Brand to Superette as we continue to expand our accessories offering. Headwear has become an essential part of modern dressing, and bringing in a brand with genuine heritage and cultural relevance feels like a natural fit for our evolving catalogue.

Adding ’47 Brand allows us to blend sport inspired history with contemporary styling. It sits confidently alongside our menswear and unisex pieces, offering an easy entry point into everyday style.

’47 Brand joining Superette is about celebrating timeless design and authenticity. Pieces that carry history, wear in beautifully and become part of your rotation without effort. We are proud to have the brand in store and online, ready to top off the everyday wardrobe.

Shop 47 Brand

1 6
  • New York Yankees Lakeshore '47 CLEAN UP Cap - Vintage Navy

    New York Yankees Lakeshore '47 CLEAN UP Cap

    47 Brand

    New York Yankees Lakeshore '47 CLEAN UP Cap

    $65.00
    $65.00
  • Chicago White Sox Lakeshore '47 CLEAN UP Cap - Charcoal

    Chicago White Sox Lakeshore '47 CLEAN UP Cap

    47 Brand

    Chicago White Sox Lakeshore '47 CLEAN UP Cap

    $65.00
    $65.00
  • Pug Base Runner '47 CLEAN UP Cap - Black

    Pug Base Runner '47 CLEAN UP Cap

    47 Brand

    Pug Base Runner '47 CLEAN UP Cap

    $55.00
    $55.00
    NEW BRAND
  • Chocolate Lab Base Runner '47 CLEAN UP Cap - Khaki

    Chocolate Lab Base Runner '47 CLEAN UP Cap

    47 Brand

    Chocolate Lab Base Runner '47 CLEAN UP Cap

    $55.00
    $55.00
    NEW BRAND
  • New York Yankees '47 CLEAN UP Cap - Black/White

    New York Yankees '47 CLEAN UP Cap

    47 Brand

    New York Yankees '47 CLEAN UP Cap

    $60.00
    $60.00
    NEW BRAND
  • Golden Retriever Base Runner '47 CLEAN UP Cap - Charcoal

    Golden Retriever Base Runner '47 CLEAN UP Cap

    47 Brand

    Golden Retriever Base Runner '47 CLEAN UP Cap

    $55.00
    $55.00
    NEW BRAND

The Super Guide

  • Superette x Slow Sundays March 2026 Run Club

    Superette x Slow Sundays March 2026 Run Club

    Eight hundred RSVPs. One Sunday morning. A community that showed up in full force. On March 1st 2026, we took over Newmarket with Slow Sundays Run Club for a morning...

    Superette x Slow Sundays March 2026 Run Club

    Eight hundred RSVPs. One Sunday morning. A community that showed up in full force. On March 1st 2026, we took over Newmarket with Slow Sundays Run Club for a morning...

  • Introducing: Pinky and Kamal

    Introducing: Pinky and Kamal

    Movement with intention. Pinky & Kamal arrives at Superette bringing thoughtful design, conscious production and pieces created to support a slower, more balanced approach to active living.

    Introducing: Pinky and Kamal

    Movement with intention. Pinky & Kamal arrives at Superette bringing thoughtful design, conscious production and pieces created to support a slower, more balanced approach to active living.

  • Spring Buying Trip Recap: Rickie & Josie in Sydney

    Spring Buying Trip Recap: Rickie & Josie in Sydney

    From evolving silhouettes to exciting exclusives, here’s everything you need to know about what’s coming to Superette this spring.

    Spring Buying Trip Recap: Rickie & Josie in Sydney

    From evolving silhouettes to exciting exclusives, here’s everything you need to know about what’s coming to Superette this spring.

  • Introducing: Commonplace Essentials

    Introducing: Commonplace Essentials

    Elevated, everyday foundations. New Zealand label Commonplace Essentials joins Superette with a focus on refined staples, thoughtful design and pieces made to live in your wardrobe long term.

    Introducing: Commonplace Essentials

    Elevated, everyday foundations. New Zealand label Commonplace Essentials joins Superette with a focus on refined staples, thoughtful design and pieces made to live in your wardrobe long term.

1 4