Introducing:
Represent 247
We’re excited to welcome a brand new name to the Superette family: 247 By Represent. This line brings together premium design and high performance utility, now available in both menswear and womenswear. We’re proud to be among the first local retailers to stock it.
A Quick Back Story
Founded in 2011 by British brothers George and Mike Heaton, Represent has become known for its fusion of luxury craftsmanship and streetwear attitude. Each piece reflects a dedication to detail, refinement and constant progression. The 247 line, launched more recently, brings that same ethos into a realm of active lifestyle fashion. It’s designed with the dual goals of performance and everyday wearability in mind.
What Makes 247 By Represent Stand Out
At its core, the 247 collection is built for both movement and style. From performance fabrics to refined silhouettes, each item has been crafted to transition seamlessly between a workout, a street look or a casual outing. The spring and summer releases feature advanced mesh fabrics, anti bacterial treatments and camo prints inspired by natural landscapes.
The women’s line, first launched in 2025, introduces tailored pieces such as the DNA Training Jacket and DNA Legging, made with the same high standard of fabrics and design philosophy.
Here at Superette, the 247 line delivers the luxury aesthetic you expect from Represent, elevated with functional details. Whether you’re after a sleek performance hoodie, a refined active tee or a standout piece that works beyond the gym, 247 has you covered.
Why We’re Excited
It aligns perfectly with Superette’s ethos of elevated, stylish essentials.
It offers both mens and womens options under one unified identity.
The brand’s rapid growth and community driven roots make it a forward thinking addition.
Explore 247 By Represent now, online and in store at Superette. A new era of elevated performance wear has arrived.
-
-
Vendor:
247 Training Legging
Regular price $179.00Regular priceUnit price / perSale price $179.00 -
-
Vendor:
Team 247 Oversized T Shirt
Regular price $165.00Regular priceUnit price / perSale price $165.00 -
Vendor:
247 Mid Impact Sports Bra
Regular price $99.00Regular priceUnit price / per$165.00Sale price $99.0040% off $66 off -
Vendor:
247 Micro Motion Short
Regular price $69.00Regular priceUnit price / per$115.00Sale price $69.0040% off $46 off -
Vendor:
Team 247 Oversized T Shirt
Regular price $165.00Regular priceUnit price / perSale price $165.00 -
-
Vendor:
247 Ease Seamless Loose Fit Tank
Regular price $135.00Regular priceUnit price / perSale price $135.00 -
Vendor:
Team 247 Oversized Tank
Regular price $145.00Regular priceUnit price / perSale price $145.00
The Super Guide
-
Introducing: Order Now, Wear Today
Superette now offers same-day Uber delivery straight from your nearest store to your door. Single item purchases, live delivery rates, and your order with you in approximately 90 minutes. Here...
Introducing: Order Now, Wear Today
Superette now offers same-day Uber delivery straight from your nearest store to your door. Single item purchases, live delivery rates, and your order with you in approximately 90 minutes. Here...
-
Friends of Superette: Josh Alex Young
Josh Young has built a career out of caring deeply about how things look. A content creator, a self-described perfectionist, and someone whose wardrobe tells you exactly who he is...
Friends of Superette: Josh Alex Young
Josh Young has built a career out of caring deeply about how things look. A content creator, a self-described perfectionist, and someone whose wardrobe tells you exactly who he is...
-
Friends of Superette: Rebe Healy
Rebe Healy started with a hat. Now she runs one of New Zealand's most quietly compelling womenswear labels. We sat down with the founder of Rebe to talk about building...
Friends of Superette: Rebe Healy
Rebe Healy started with a hat. Now she runs one of New Zealand's most quietly compelling womenswear labels. We sat down with the founder of Rebe to talk about building...
-
Ksubi x Elle Ferguson: How to Wear Every Piece
Dreamed up in Bondi, built to last everywhere else. The Ksubi x Elle Ferguson collection is a fifteen-piece capsule that moves between occasions without asking you to think too hard...
Ksubi x Elle Ferguson: How to Wear Every Piece
Dreamed up in Bondi, built to last everywhere else. The Ksubi x Elle Ferguson collection is a fifteen-piece capsule that moves between occasions without asking you to think too hard...