What’s your role?

I’m one of the Directors at Superette and I oversee our Brand, Buying, and In-House Brand teams.

What does your day-to-day look like?

No two days are ever the same, but I usually kick things off with a gym session and a coffee. I’m in the office by 8am, where my day can involve catching up with the team on current and upcoming campaigns, meeting with our in-house designers to review collections and samples, or working with the buyers on budgets and future ranges. I also make sure to visit one (or a few) of our stores each week to stay connected with our amazing retail teams.

What’s your fave thing about working at Superette?

The team, the product, and the energy. Retail is fast-paced — we’re constantly pivoting, creating, and thinking ahead. I love that no two days are ever the same. In our 23rd year and each day never feels like ‘work’

Where will you be this Summer Break?

Omaha for a proper reset, sunshine, family time, and chill. A kiwi summer is always the best.

What’s your current fave item or brand from Superette?

This is honestly the hardest question I have too many favourites. But on my current wish list:

Elka Collective Kylie Mini Skirt
Fab for daytime with an oversized tee or dressed up with a heel for a summer evening.

Alias Mae Chase Heel in Scarlet
Loving the red pop (so on trend), and the puff detail is such a vibe.

Agolde 90s Pinch Waist
All about a slimmer jean at the moment.

Superette Payson Shirt
Our best-selling shirt for a reason.

Hunza G Tyler Bikini
Completely obsessed with all things Hunza G.