by Superette

Happy Hour

Step into summer with our newest collection, Happy Hour. Inspired by golden evenings and warm, carefree moments, this sun-drenched edit delivers effortless pieces designed to take you from sunshine to sundown.

Channeling the glow of late afternoon light, Happy Hour is built around that unmistakable feeling when the sun dips low and everything looks a little softer. This collection celebrates the in-between moments of summer life. The quick shift from desk to drinks. The spontaneous move from beach to bar. The espresso catch-up that turns into after hours. Each piece is designed to carry you seamlessly through it all.

Step into a mood that blends retro summer nostalgia with a modern Euro beach club energy. Visualise warm evenings on Italian coastlines, the charm of coastal cities, and the kind of casual glamour that feels effortless and quietly elevated. The imagery from our latest shoot perfectly mirrors this world. Think glowing skin, textured pieces, and a sun-drenched palette that builds the story frame by frame.

Colour is the heartbeat of this collection. Tomato red and lemon yellow bring punch and playfulness. Emerald green offers a jewel-tone depth perfect for high-summer evenings. Chalk, charcoal, and sun-bleached neutrals create softness and ease, while bold stripes cut through with a confident, graphic feel. The palette is warm, optimistic, and instantly transportive.

Texture also plays a major role in shaping the Happy Hour attitude. Cotton crochet adds that nostalgic, handmade feel. Crisp cottons and natural linens give structure and breathability. Embroidered motifs nod to retro resort styling. Water-like sheers bring fluidity and movement, creating layers that feel featherlight against sun-kissed skin.

Silhouettes lean relaxed yet refined to match the pace of long summer days. Expect matching co-ords for easy outfitting, vintage and varsity-inspired tanks and tees, striped polos with coastal charm, and pull-on shorts and skirts that make warm-weather dressing feel effortless. Knit minis bring softness and shape, while sheer oversized shirts add a breezy top layer that works from poolside to late-night plans.

Happy Hour is designed for spontaneity, memory-making, and that slow, glowing magic of summer. Each piece invites you to dress with ease, lean into colour, and embrace the season’s most carefree rhythms. This is your golden hour. Every hour.