Ksubi

Australia's original denim rebels, Ksubi have been ripping up the rulebook since 1999. Built on raw denim, graphic-heavy drops and a streetwear attitude that owes nothing to anyone, Ksubi makes clothes for people who dress for themselves.

Uninfluenced by trends, Ksubi sets its own agenda — pushing out drops that channel underground culture and unapologetic style, exclusively curated for New Zealand at Superette.

Ksubi x Elle capsule

Elle's edit of Ksubi, made personal. From the label's latest 15-piece capsule, we've hand-picked a curated selection that captures Elle's love of denim and her instantly recognisable style.

Classic mid-blue washes meet tobacco stitching, subtle distressing and Ksubi's signature lived-in feel — wardrobe staples reworked through Elle's own denim archive, designed by her for the pieces she'd wear on repeat.

Explore the Ksubi x Elle capsule, or browse new season Ksubi denim.