IAMMI

The story of IAMMI begins with founder Mimi Gimour Buckley’s baby girl, Olympia - Soon after her birth, Olympia was diagnosed with quadriplegic spastic cerebral palsy and epilepsy and given a prognosis that left her parents devastated. Searching for ways to cope, Olympia’s mother started to repurpose the empty time she spent washing her face into a self-care practice. As she studied the brain to learn about Olympia’s condition, she started to understand the science behind daily, repeated habits and why this simple action was having such profound results. Over the last six years, while Olympia has grown and thrived, so too has this idea. Mimi has brought in partners and experts, researching, testing, learning and shaping, slowly building the heart-led, science-backed concept you see here: products and platforms that flip everyday routines into wellbeing habits. Their goal is for you to feel confident and capable in just five minutes a day.

“Life is big, bold, beautiful and busy. We take time you already have and routines you already do and help you feel good - on the inside and out” - IAMMI