How would you describe the ELCE woman?
The ELCE woman dresses for how she wants to feel, not how she wants to be seen. She’s confident, intuitive and at ease with herself, drawn to pieces that feel effortless yet considered. Her life moves between places and seasons, but her style remains grounded in simplicity, femininity and ease. She values quality, versatility and garments that slip seamlessly into real life.

What makes ELCE Swim different from other resort brands?
ELCE is designed around a feeling rather than a destination. Our pieces are refined yet relaxed — swim and resortwear that feels elevated while remaining easy to wear. We place a lot of care into thoughtful silhouettes, comfortable fabrications, and playful yet considered colour palettes and prints.
Everything is designed to work together and to be worn beyond the beach, so ELCE feels just as at home in everyday life as it does on holiday.

What’s your go-to ELCE piece for someone discovering the brand for the first time?
Our signature sets are always our go-to- whether in swim or resort. They’re designed to be worn together or styled back with pieces you already own, making them an easy entry point into the brand. They capture everything ELCE stands for: considered design, versatility, and ease of wear.

What excites you most about ELCE Swim joining Superette?
Superette has an incredible ability to curate brands that feel current, intentional and deeply wearable, which aligns beautifully with ELCE. We’re excited to be part of a retail environment that truly understands modern dressing and the way women actually live. As our exclusive New Zealand partner, we can’t wait to see how the Superette customer welcomes ELCE into her wardrobe.