Yuzefi was founded in 2016 by Naza Youzefi. Her passion and fascination for design began at a young age. As a child growing up in Iran, she would draw dresses from imagination, which her mother would then craft into a reality.

Her love for design continued into her adult years where she moved to London to study fashion. After graduating in 2008, she went on to hone her skills at the studios of Christopher Kane and Richard Nicoll, before starting her brand.

Naza’s approach to design and construction is all about finding newness in the familiar. Armed with an indefatigable sense of wonder at the world, her focus is to create fashion that will give her customer that same sense of bold originality she discovered as a child.