Introducing:

Issa Turner

Issa Turner is a Melbourne-based womenswear label built on a simple but uncompromising idea. That clothes should feel easy, look refined, and never go out of style. Beautiful, wearable, and detailed forever pieces. Now available at Superette.

The Brand and the Vision Behind It

Issa Turner started with two designers and one shared conviction. That fashion should not ask so much of the person wearing it. That a piece of clothing should feel easy to put on, look considered once it is on, and still belong in the wardrobe years from now. Two distinct aesthetics. One united vision. The result is a brand that feels more complete than either founder would have produced alone.

The philosophy sits at the centre of everything Issa Turner makes. Forever clothes. Not a marketing phrase but an actual design brief. Pieces created with care and built with purpose to live in the wardrobe permanently rather than cycle through it with the seasons. Layer them. Mix them. Move in them. Throw them on and go. The best piece of clothing is the one you do not have to think about because it already knows what to do. Issa Turner designs for exactly that feeling.

What the brand produces in practice is a wardrobe of pieces that sit at the intersection of timeless design, quality craftsmanship, and bold self-expression without contradiction. Refined without being precious. Easy without being careless. Considered in a way that rewards the person wearing it rather than the person watching. That balance is harder to achieve than it sounds and Issa Turner has found it.

The Pieces Arriving at Superette

Five pieces from the Issa Turner range are now available at Superette. Each one tells you something specific about the brand. Together they make a clear case for why it is worth knowing.

The Twin Tank arrives in two colourways, Chartreuse/Cream and Black/Cream, and immediately signals what Issa Turner is about. The colourblocking detail, the considered colour pairings, the kind of top that works tucked into the June Short or the Twin Skirt as part of a co-ord and equally well worn alone as the starting point of an entirely different outfit. The Chartreuse/Cream colourway in particular says something about the brand's confidence with colour. Not a safe palette but a considered one. A piece for someone who knows that colour, worn with intention, is never a risk.

The June Short in Black is the most everyday piece in the edit and none the worse for it. A short that earns its place through how often it gets reached for rather than how much attention it demands. The kind of piece that quietly makes the wardrobe more useful every time it is in it. Worn with the Twin Tank as a relaxed set, paired with the Soft Tee for a more casual take, or dressed up with a knit on top as the season requires.

The Soft Tee in Cream is the foundational piece. A tee with enough design consideration to sit naturally alongside everything else in the Issa Turner range without being overshadowed by any of it. The kind of everyday piece that elevates a wardrobe simply by existing within it. Worn alone on a mild day, layered under a knit as the temperature drops, or tucked into the Twin Skirt for something more considered. The piece that works hardest by asking the least.

The Twin Skirt in Black/Cream is the most directional piece in the edit and the one that most clearly demonstrates what Issa Turner is building toward. The colourblocking mirrors the Twin Tank, creating a natural co-ord across the two pieces that works as a complete look straight out of the wardrobe. Worn as a set with the Twin Tank in Black/Cream it is a full Issa Turner moment. Broken apart and mixed with the Soft Tee or a simple knit it becomes something more casual and equally considered. The kind of piece that multiplies the value of everything around it.

The five pieces together are a system as much as they are a selection. The mix and match possibilities across the Twin Tank, June Short, Soft Tee, and Twin Skirt mean that each individual purchase opens up outfit combinations beyond itself. That is not accidental. It is exactly what forever clothes are designed to do.

Why Issa Turner Is at Superette

Superette has always been about finding brands that approach design with genuine intention and introducing them to New Zealand in the right context. Issa Turner fits that brief as completely as any brand added to the edit in recent seasons. A label that treats the wardrobe as something worth building rather than filling. Pieces with a point of view that does not shout but is impossible to miss once you see it.

There is a pattern worth acknowledging in the Australian womenswear labels Superette backs. Bassike for premium basics with considered construction. Assembly Label for versatile everyday pieces built to last. And now Issa Turner for the forever clothes that sit alongside both and make the whole wardrobe more coherent. All three share the same instinct. That quality and wearability are not trade-offs. That a piece can be refined and easy at the same time. That the best clothes are the ones you reach for without thinking because they have already earned that trust.

Issa Turner is now available at Superette in store and online. Five pieces. A clear point of view. A brand worth knowing.

FAQ

What is Issa Turner?
Issa Turner is a Melbourne-based womenswear label founded by two designers with distinct aesthetics and one shared vision. The brand is built around what it calls forever clothes. Pieces designed with care and built with purpose to live in the wardrobe permanently, feeling easy, looking refined, and never going out of style. Issa Turner is now available at Superette in New Zealand.

Who founded Issa Turner?
Issa Turner was founded by two Melbourne-based designers who each brought a distinct aesthetic to the brand but shared one united vision. To create clothing that feels easy, looks refined, and never goes out of style. The collaboration between their two perspectives is what gives the brand its particular balance of timeless design, quality craftsmanship, and bold self-expression.

What is the Issa Turner forever clothes philosophy?
Forever clothes is the design brief at the centre of everything Issa Turner makes. It means pieces created with care and built with purpose to live in the wardrobe permanently rather than cycle through it seasonally. Not trend-driven or occasion-specific but genuinely versatile pieces that can be layered, mixed, and worn across every context of a real life. The philosophy is visible in every piece in the range, from the foundational Soft Tee to the more directional Twin Skirt.

What Issa Turner pieces are available at Superette?
Superette stocks five pieces from the Issa Turner range. The Twin Tank in Chartreuse/Cream and Black/Cream, the June Short in Black, the Soft Tee in Cream, and the Twin Skirt in Black/Cream. The pieces are designed to work together as a system as much as individually, with mix and match possibilities across the full edit. All five are available at Superette in store and online.

Where can I buy Issa Turner in New Zealand?
Issa Turner is available at Superette in store and online. Superette stocks the full Issa Turner edit across its stores in Auckland, Wellington, and Christchurch as well as online at superette.co.nz with delivery available across New Zealand.

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  • Soft Tee - Cream

    Soft Tee

    new
    Issa Turner

    Soft Tee

    $219.00
    $219.00
    NEW BRAND
    new
  • Twin Tank - Black/Cream

    Twin Tank

    new
    Issa Turner

    Twin Tank

    $319.00
    $319.00
    NEW BRAND
    new
  • June Short - Black

    June Short

    new
    Issa Turner

    June Short

    $339.00
    $339.00
    NEW BRAND
    new
  • Twin Skirt - Black/Cream

    Twin Skirt

    new
    Issa Turner

    Twin Skirt

    $329.00
    $329.00
    NEW BRAND
    new
  • Twin Tank - Chartruese/Cream

    Twin Tank

    new
    Issa Turner

    Twin Tank

    $319.00
    $319.00
    NEW BRAND
    new

The Super Guide

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