Chapter 23 Begins
23 YEARS: A CELEBRATION OF STYLE, COMMUNITY & CULTURE
This year marks 23 years of Superette — two decades (and then some) of doing what we love: bringing together the best in fashion, culture, and community. From a single store to a national presence, it’s been a journey filled with bold moves, incredible people, and the best kind of outfits.
To celebrate, we threw a birthday bash in true Superette style. One that honoured where we’ve come from, where we’re headed, and most importantly, the people who made it all possible (that’s you).
Inside the Celebration
Our Newmarket store was transformed for the occasion. A space that’s usually home to your daily outfit curations became the ultimate party setting. Think: Bubbles, music, the best dressed crowd, and an unmistakable Superette vibe.
It was more than a birthday, it was a celebration of everything Superette has become over 23 years. From our very first store on Drake Street to all nine of the Superette spaces around New Zealand, this night was about honouring our roots while looking ahead to what’s next.
The evening reminded us of what’s always been at the core of Superette: community, energy, and the freedom to express yourself through style.
A Special Thanks
We’re incredibly grateful to our event partners — Moët Hennesy, Non Solo Pizza, Antipodes, and Heineken for helping us bring the night to life.
Your support made this milestone all the more memorable, and we couldn’t have done it without you.
-
Vendor:Bayse
Amrita Bodysuit
Regular price $129.00Regular priceUnit price / perSale price $129.00new -
Vendor:Maku The Label
Come Get your Honey Oversize Tee
Regular price $99.00Regular priceUnit price / perSale price $99.00back in stock -
Vendor:Maku The Label
Cherry Baby Acid Wash Oversize Tee
Regular price $99.00Regular priceUnit price / perSale price $99.00 -
Vendor:Adidas
Womens Samba OG
Regular price $200.00Regular priceUnit price / perSale price $200.00back in stock -
Vendor:Bayse Denim
Brooklyn Barrel Leg
Regular price $239.00Regular priceUnit price / perSale price $239.00 -
Vendor:Superette
Blake Jean
Regular price $139.00Regular priceUnit price / per$249.00Sale price $139.00FURTHER REDUCED -
Vendor:Status Anxiety
Look Both Ways Bag
Regular price $279.00Regular priceUnit price / perSale price $279.00back in stock -
Vendor:Superette
Indiana Shirt
Regular price $199.00Regular priceUnit price / perSale price $199.00SUPERETTE EXCLUSIVE -
Vendor:Superette
Blake Jean
Regular price $99.00Regular priceUnit price / per$249.00Sale price $99.00FURTHER REDUCED -
Vendor:Superette
Marsden Denim Bomber
Regular price $139.00Regular priceUnit price / per$299.00Sale price $139.00SUPERETTE EXCLUSIVE
The Super Guide
-
Drake Street: Burner Milano
Some places move at a different pace. Northern Italy is one of them. The latest Drake Street collection draws from that rhythm. Inspired by the unhurried pace and effortless style found...
Drake Street: Burner Milano
Some places move at a different pace. Northern Italy is one of them. The latest Drake Street collection draws from that rhythm. Inspired by the unhurried pace and effortless style found...
-
The Uniform: Knitwear
Some pieces just work. The ones you reach for without thinking. The ones that make getting dressed easy. Knitwear is one of them.
The Uniform: Knitwear
Some pieces just work. The ones you reach for without thinking. The ones that make getting dressed easy. Knitwear is one of them.
-
The Return of Carolyn Bessette-Kennedy Style
At the heart of Carolyn’s wardrobe was timeless minimalism. She favoured pieces that felt polished but never overdone — a crisp shirt, straight-leg denim, tailored coats and simple knitwear.
The Return of Carolyn Bessette-Kennedy Style
At the heart of Carolyn’s wardrobe was timeless minimalism. She favoured pieces that felt polished but never overdone — a crisp shirt, straight-leg denim, tailored coats and simple knitwear.
-
A 2026 Superette Golf Tour
Eight courses. Two islands. One road trip built around some of Aotearoa’s most scenic fairways. For 2026 we’re taking the Superette Golf Tour from the deep south of the South...
A 2026 Superette Golf Tour
Eight courses. Two islands. One road trip built around some of Aotearoa’s most scenic fairways. For 2026 we’re taking the Superette Golf Tour from the deep south of the South...