Has being around athletes changed how you approach pressure, resilience or routine?

Definitely. I mean, I always say to my team that, you know, while they're inside the ring or at a boxing tournament, my job is to fight for them outside of the ring, whether that's at a marketing level, at a management level, or at a negotiating level. So I'm always looking to see if I can put out my best foot forward and giving them my best performance outside of the ring for them on their behalf as well.


Carhartt has always represented people who do the work, often behind the spotlight. Do you see yourself in that?

Definitely. I'm the type of person that likes to stay behind the scenes and when I think about Carhartt from back in the days, I always think about, you know, it's working class, working really hard. They're the type of people that get the country moving and if you think back to, you know, back in the US in the early 90s, and a lot of the working class, working men would wear Carhartt, you know, construction sites, builders, tradies. So yeah, I think I'm a bit of a grafter behind the scenes and thats what Carhartt kind of reminds me of.


What do you think Carhartt represents in a world like sport, which can seem super polished when you only see the end result.

Yeah, when I think about Carhartt, I think about someone who's dedicated, working really hard, putting in the long hours, you're grinding 24-7 to get that end result and Carhartt is something where if you think about it, it's somebody working really hard to get the task done. When you think about your builders and your construction workers, it's all working class really.