What inspires your pieces and aesthetic and how do you keep it relevant?

Every piece is inspired by something different, whether it’s a person on my team or a single fabric swatch or a vintage find from years ago that still lives in my head. I see our aesthetic as something that morphs and grows to accommodate each idea, rather than something that’s too rigid or unchanging.

On that note, I feel relevance is an interesting concept in business, because you’re always trying to stay ahead of the curve but not so far ahead that you’re losing touch with your community. It’s a fine line to walk, but having a team that I can bounce ideas off is key. They’ll always tell me if something is bizarre or we can push the envelope a little further.



Do you have a favourite style that you’ve created over years?

It's hard to put it down to one favourite. Every piece has its own little story of how it evolved from its initial idea. If I have to mention one it would be the Mini Alma - I love how easy it is to throw on over any outfit, whether you're ducking out quickly to the shops or going out for the night. It carries only your main essentials so you don't over pack and access is so easy with its pouch-like feature.



What is something not many people know about you or your brand?

Over time, most people have come to know Brie Leon for our handbags but we actually started with jewellery. The evolution from a focus on jewellery to a focus on bags felt very natural to us, and I think there’s a real symbiosis between the two.

The perfect wardrobe has a neat combination of the two categories and all of our pieces, handbags and jewellery, build on each other to create one cohesive collection.



What has been the highlight of your career/brand to date?

There are little pinch-me moments in business every day, but moving into our current office will always be a fond memory. Moving is fun when you’ve got a great team, and it was such an exciting chapter to open. I’m also feeling a little sentimental as we’re getting ready to move into a bigger and better space closer to the action, and the story continues.



What are you listening to right now?

We’re never not playing music in the BL office, and I love a carefully curated playlist. Our SS24/25 mix is a vibrant place to start.



What are you watching at the moment?

My TV is constantly playing Despicable Me, not by any choice of my own. We’ve practically memorised the entire script to every film in the franchise now, also not by choice.



Describe your style in three words:

Vintage, layered, tactile.



What’s your daily go-to outfit?

I always gravitate towards good knitwear, year-round. My wardrobe is filled with tanks, sweaters, ribbed skirts and dresses in an array of colours for every occasion. If I can throw it on and tackle the day in it, it’s perfect for my uniform rotation.



What accessory should everyone have in their wardrobe?

A good, everyday bag is always more useful than we think it is. I’m all about practicality, so I’m always thinking about the finer details to make a bag as functional and versatile as possible.

My ideal bag is mid-size with a zipper closure and adjustable strap - something that I can take everywhere, pair with every outfit and fill with all of the essentials and whatever else lands in my hands throughout the day.



Where is your favourite destination of all time?

It might be because we’re coming out of winter, but I’m dreaming of a beach holiday at the moment and reminiscing on a trip to Mallorca years ago. Beyond the stunning views, it’s the perfect spot for some coastal R&R, but also for a summer getaway with your closest girl friends. Mallorca is absolutely a must-do and must-see for anyone who loves an island holiday.



Where to from here, what’s next for Brie Leon?

There’s plenty of action on the horizon for Brie Leon! We opened our flagship store this year, which was beyond exciting, but we’re also in the process of securing a new office / showroom / store space closer to Sydney city.



We’re opening a promising new chapter, but also going back to our roots and handcrafting jewellery in the studio again. It feels like a new era for us while also staying true to the original Brie Leon ethos.