
Introducing Self-Portrait
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The Design.
Self-Portrait was established in 2013 by Han Chong in London, with a creative vision to make beautiful design accessible to all women.
Designed in London, made for the world – Self-Portrait believes in celebrating and empowering the women in the clothes. Femininity ensured by elegant functionality, reflecting a sincere engagement and appreciation for a contemporary way of life.
“FASHION IS NOT ABOUT ONESELF, IT’S ABOUT THE PEOPLE WHO PHYSICALLY WEAR IT, IT’S ABOUT RESPECTING THEM AND THEIR COMFORT.”
– Han Chong, Founder and Creative Director


The Designer.
A graduate of Central Saint Martins, the Malaysian-born designer unites a refined aesthetic with a deft understanding of structure and materials that has propelled the brand’s meteoric rise and upended the contemporary fashion market.
Initially pursuing a career in the visual arts, Han exhibited works at the 53rd Venice Biennale but was motivated to launch Self-Portrait with the realisation that he wanted to create work that touched more people. The name Self-Portrait was born, to be a reflection of the women in the designs.


The Commitment.
Self-Portrait make a conscious effort to improve their contributions to the circular economy and are committed to reducing their impact on the environment by utilising more responsibly sourced fibres in their collections.
Self-Portrait hopes to provide women with beautiful designs that stand the test of time. We strongly believe that cherishing each purchase is also key in providing a more sustainable future for our industry.

