Visually, the brand sits at a unique point between sport and culture. Clean, minimal silhouettes meet technical innovation, making each piece feel equally at home on a long run or integrated into everyday dressing. It is performance gear that understands style, and style that respects performance.

We are excited to welcome District Vision to Superette as we continue building out our active catalogue. Expanding beyond the fashion of fitness and into brands that genuinely support movement and wellbeing feels like a natural progression for us. District Vision aligns with this shift, offering products that are engineered for purpose while still feeling considered and elevated.

As our active category evolves, we are drawn to labels that balance innovation with intention. District Vision brings heritage in performance design, a thoughtful philosophy around mental strength, and a clear point of view that complements our own.

District Vision joining Superette is about more than eyewear. It represents a broader conversation around how we move, how we recover, and how we build active wardrobes that work in real life. We are proud to have the brand in store and online, and excited to see how it becomes part of our community’s everyday movement.