The Superette customer has always cared about how things look and feel. Not in an obsessive or performative way but in the quiet, consistent way of someone who has decided that quality is worth paying attention to. A grooming brand built in a barbershop by people who genuinely believe that looking good and feeling good are the same thing is exactly the right fit for that sensibility.

Blind Barber sits alongside the brands already in the Superette mens edit with the same ease that a well-chosen grooming product sits alongside a well-chosen wardrobe. The same considered approach to quality and craft that runs through Carhartt WIP, Norse Projects, and Polo Ralph Lauren is present in every Blind Barber product. It is not a brand that cuts corners or chases trends. It builds things that work and has been proving it since a two-chair barbershop opened in the East Village in 2010 and quietly changed what a grooming brand could be.

The current Blind Barber edit is available now at Superette in store and online. Six products covering the full daily routine from shower to styling to skin. The Shinjuku Mood and Only You Babe fragrances arrive in August. Register your interest on the product pages and we will let you know the moment they land.

FAQ

What is Blind Barber?
Blind Barber is a New York-born grooming brand founded in 2010, growing out of a two-chair barbershop in the East Village that had a speakeasy hidden behind the last chair. Every product in the range was developed hand in hand with working barbers, using high quality ingredients including botanicals borrowed from the spirits world such as hops and juniper berry. The brand now has barbershop locations across the United States and a grooming range covering hair styling, hair care, skincare, and fragrance. Blind Barber is now available at Superette in New Zealand.

Where can I buy Blind Barber products in New Zealand?
Blind Barber is available at Superette in store and online. Superette stocks six products from the Blind Barber range including hair styling, hair care, and skincare, with two Eau de Parfum fragrances arriving in August 2026. The full Blind Barber edit is available across Superette stores in Auckland, Wellington, and Christchurch as well as online at superette.co.nz.

What is the Blind Barber alcohol proof naming system?
Blind Barber names its hair styling products using an alcohol proof scale that indicates the hold strength and finish of each product. Lower proof numbers indicate lighter hold and a more natural finish, while higher proof numbers indicate stronger hold and more defined results. The 60 Proof Wax sits in the medium hold range for texture and definition, while the 80 Proof Texturizing Style Powder delivers a stronger matte finish with instant volume and texture. The system makes it easy to choose the right product for your hair type and the look you want.

What Blind Barber fragrances are available at Superette?
Two Blind Barber Eau de Parfum fragrances are arriving at Superette in August 2026. The Shinjuku Mood is a complex woody fragrance built around black tea, cypress, clary sage, cedarwood, and birch tar. The Only You Babe is a warmer, richer fragrance with red plum, saffron, leather, sandalwood, and musk. Both are available in 50ml and can be registered for arrival notifications on the Superette product pages.

What is the best Blind Barber product for beginners?
The Lemongrass Tea Shampoo and Body Wash are the most accessible entry points into the Blind Barber range, offering a clean and refreshing daily routine upgrade with no learning curve. For those looking to improve their hair styling, the 80 Proof Texturizing Style Powder is the most immediately impactful product in the edit, adding visible volume and texture with a matte finish in under a minute. For a full routine introduction, the activClean Rice Bran Cleanser and elixBoost Hydrating Balm complete a simple but effective daily skincare routine. All are available now at Superette.