Meet The Team:

Zoe Harwood & Jason Panapa

Introducing Holiday Club Diaries, a summer-ready series spotlighting the people behind Superette. We spoke to the team and asked them a few questions about the season ahead, from their seasonal picks to holiday traditions and must-visit getaway spots. Get an inside look at the personalities that bring Superette to life and discover their go-to summer style cues.

Introducing:

Zoe Harwood

What’s your role?
Brand Coordinator… aka the socials and EDM queen. If it’s on your feed or in your inbox, I (or Jase) probably pressed send.

What does your day-to-day look like?
Every day is a little different. Usually involves convincing people to star in my videos, making the EDMs (Emails) that land in your inbox, and making sure every social tile is looking fab.

What’s your favourite thing about working at Superette?
The team, hands down. It’s basically a massive classroom of friends.

Where will you be this Xmas and New Years?
Omaha, for some very chill vibes.

What’s your current fave item or brand at Superette?
Currently very into the Kimono Skirt. But my St Agni baby tees are a most worn and most loved staple of mine for sure.

What’s your role?
Unofficially, I'm the class clown/fun guy in the office. Officially Im the social media king... It's not just doom scrolling, it's research... I swear.

What does your day-to-day look like?
No two days are the same here, so it really depends. I could be sitting at my desk, in an artists studio doing an interview, or even on the golf course getting that "content"...

What’s your favourite thing about working at Superette?
It would probably be that no two days are the same, there's always some event coming up, or a new trend, or even just new stock. There's always work to be done and there's always something to look forward too... (Golf Day 2026)

Where will you be this Xmas and New Years?
It's still up in the air, but either up in the far north or here in Auckland. Probably a combination of the two.

What’s your current fave item or brand at Superette?
I can't decide, Carhartt WIP, Commoners, APC, Native Union, There are two many to choose from at the moment and the list just keep growing. I've got my eyes on a few new brands we have coming in also. But you'll find out about those soon enough....

New Arrivals

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  • Boston Suede (Regular) - Mocha

    Boston Suede (Regular)

    new
    Birkenstock

    Boston Suede (Regular)

    $379.00
    $379.00
    new
  • Self Tanning Milk

    Self Tanning Milk

    new
    Luna Bronze

    Self Tanning Milk

    $49.00
    $49.00
    new
  • Mens H Street OG - Puma Black/Puma Silver

    Mens H Street OG

    new
    Puma

    Mens H Street OG

    $180.00
    $180.00
    new
  • Odin T Shirt 11600 - Black

    Odin T Shirt 11600

    new
    Samsoe Samsoe

    Odin T Shirt 11600

    $169.00
    $169.00
    new
  • You're My Fave Heart Card

    You're My Fave Heart Card

    new
    Lettuce

    You're My Fave Heart Card

    $10.00
    $10.00
    new
  • Love You Red Heart Card

    Love You Red Heart Card

    new
    Lettuce

    Love You Red Heart Card

    $10.00
    $10.00
    new
  • Sanoura S/S Cardigan 15556 - Major Brown

    Sanoura S/S Cardigan 15556

    new
    Samsoe Samsoe

    Sanoura S/S Cardigan 15556

    $299.00
    $299.00
    new
  • Camille Blouson Dress - Pistachio

    Camille Blouson Dress

    new
    Bec and Bridge

    Camille Blouson Dress

    $449.00
    $449.00
    new
  • Samac V Neck Polo 15974 - Clear Cream

    Samac V Neck Polo 15974

    new
    Samsoe Samsoe

    Samac V Neck Polo 15974

    $229.00
    $229.00
    new
  • Sahammel X Shorts 15913 - Black Olive

    Sahammel X Shorts 15913

    new
    Samsoe Samsoe

    Sahammel X Shorts 15913

    $269.00
    $269.00
    new
Shop Now

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