Meet The Team:
Zoe Harwood & Jason Panapa
Introducing Holiday Club Diaries, a summer-ready series spotlighting the people behind Superette. We spoke to the team and asked them a few questions about the season ahead, from their seasonal picks to holiday traditions and must-visit getaway spots. Get an inside look at the personalities that bring Superette to life and discover their go-to summer style cues.
Introducing:
Zoe Harwood
Whatβs your role?
Brand Coordinatorβ¦ aka the socials and EDM queen. If itβs on your feed or in your inbox, I (or Jase) probably pressed send.
What does your day-to-day look like?
Every day is a little different. Usually involves convincing people to star in my videos, making the EDMs (Emails) that land in your inbox, and making sure every social tile is looking fab.
Whatβs your favourite thing about working at Superette?
The team, hands down. Itβs basically a massive classroom of friends.
Where will you be this Xmas and New Years?
Omaha, for some very chill vibes.
Whatβs your current fave item or brand at Superette?
Currently very into the Kimono Skirt. But my St Agni baby tees are a most worn and most loved staple of mine for sure.
Whatβs your role?
Unofficially, I'm the class clown/fun guy in the office. Officially Im the social media king... It's not just doom scrolling, it's research... I swear.
What does your day-to-day look like?
No two days are the same here, so it really depends. I could be sitting at my desk, in an artists studio doing an interview, or even on the golf course getting that "content"...
Whatβs your favourite thing about working at Superette?
It would probably be that no two days are the same, there's always some event coming up, or a new trend, or even just new stock. There's always work to be done and there's always something to look forward too... (Golf Day 2026)
Where will you be this Xmas and New Years?
It's still up in the air, but either up in the far north or here in Auckland. Probably a combination of the two.
Whatβs your current fave item or brand at Superette?
I can't decide, Carhartt WIP, Commoners, APC, Native Union, There are two many to choose from at the moment and the list just keep growing. I've got my eyes on a few new brands we have coming in also. But you'll find out about those soon enough....
New Arrivals
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Vendor:Assembly Label
Lola Barrel Pant
Regular price $119.00Regular priceUnit price / perSale price $119.00new -
Vendor:Zoe and Morgan
Mini Gypsy Heart Necklace
Regular price $219.00Regular priceUnit price / perSale price $219.00back in stock -
new
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new
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Vendor:In the Roundhouse
Bon Appetit Plate
Regular price $50.00Regular priceUnit price / perSale price $50.00new -
Vendor:In the Roundhouse
Applause Wave Dinner Plate Set
Regular price $179.00Regular priceUnit price / perSale price $179.00new -
Vendor:Zoe and Morgan
Mini Gypsy Heart Earrings
Regular price $219.00Regular priceUnit price / perSale price $219.00back in stock -
Vendor:Assembly Label
Lola Barrel Pant Black
Regular price $119.00Regular priceUnit price / perSale price $119.00new -
Vendor:Birkenstock
Mens Arizona Oiled Leather
Regular price $279.00Regular priceUnit price / perSale price $279.00back in stock -
Vendor:Assembly Label
Will Short Sleeve Shirt
Regular price $110.00Regular priceUnit price / perSale price $110.00new
The Super Guide
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Holiday Club Diaries: Meet the Team
Introducing Holiday Club Diaries, a summer-ready series spotlighting the people behind Superette. We spoke to the team and asked them a few questions about the season ahead, from their seasonal...
Holiday Club Diaries: Meet the Team
Introducing Holiday Club Diaries, a summer-ready series spotlighting the people behind Superette. We spoke to the team and asked them a few questions about the season ahead, from their seasonal...
-
Holiday Club Diaries: Meet the Team
Introducing Holiday Club Diaries, a summer-ready series spotlighting the people behind Superette. We spoke to the team and asked them a few questions about the season ahead, from their seasonal...
Holiday Club Diaries: Meet the Team
Introducing Holiday Club Diaries, a summer-ready series spotlighting the people behind Superette. We spoke to the team and asked them a few questions about the season ahead, from their seasonal...
-
Holiday Club Diaries: Meet the Team
Introducing Holiday Club Diaries, a summer-ready series spotlighting the people behind Superette. We spoke to the team and asked them a few questions about the season ahead, from their seasonal...
Holiday Club Diaries: Meet the Team
Introducing Holiday Club Diaries, a summer-ready series spotlighting the people behind Superette. We spoke to the team and asked them a few questions about the season ahead, from their seasonal...
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π A Holiday Pavlova to Steal the Show
Light, dreamy, and made for a Kiwi summer Christmas. This Jamie Oliver Pavlova Royale is our pick for a festive dessert that feels effortless and always impresses.
π A Holiday Pavlova to Steal the Show
Light, dreamy, and made for a Kiwi summer Christmas. This Jamie Oliver Pavlova Royale is our pick for a festive dessert that feels effortless and always impresses.