Meet The Team:
Zoe Harwood & Jason Panapa
Introducing Holiday Club Diaries, a summer-ready series spotlighting the people behind Superette. We spoke to the team and asked them a few questions about the season ahead, from their seasonal picks to holiday traditions and must-visit getaway spots. Get an inside look at the personalities that bring Superette to life and discover their go-to summer style cues.
Introducing:
Zoe Harwood
What’s your role?
Brand Coordinator… aka the socials and EDM queen. If it’s on your feed or in your inbox, I (or Jase) probably pressed send.
What does your day-to-day look like?
Every day is a little different. Usually involves convincing people to star in my videos, making the EDMs (Emails) that land in your inbox, and making sure every social tile is looking fab.
What’s your favourite thing about working at Superette?
The team, hands down. It’s basically a massive classroom of friends.
Where will you be this Xmas and New Years?
Omaha, for some very chill vibes.
What’s your current fave item or brand at Superette?
Currently very into the Kimono Skirt. But my St Agni baby tees are a most worn and most loved staple of mine for sure.
What’s your role?
Unofficially, I'm the class clown/fun guy in the office. Officially Im the social media king... It's not just doom scrolling, it's research... I swear.
What does your day-to-day look like?
No two days are the same here, so it really depends. I could be sitting at my desk, in an artists studio doing an interview, or even on the golf course getting that "content"...
What’s your favourite thing about working at Superette?
It would probably be that no two days are the same, there's always some event coming up, or a new trend, or even just new stock. There's always work to be done and there's always something to look forward too... (Golf Day 2026)
Where will you be this Xmas and New Years?
It's still up in the air, but either up in the far north or here in Auckland. Probably a combination of the two.
What’s your current fave item or brand at Superette?
I can't decide, Carhartt WIP, Commoners, APC, Native Union, There are two many to choose from at the moment and the list just keep growing. I've got my eyes on a few new brands we have coming in also. But you'll find out about those soon enough....
New Arrivals
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Vendor:
Red Jasper Lisa Puffy Heart Earrings
Regular price $119.00Regular priceUnit price / perSale price $119.00new -
Vendor:
Dalmatian Lisa Puffy Heart Earrings
Regular price $119.00Regular priceUnit price / perSale price $119.00new -
Vendor:
Lemongrass Tea Shampoo 350ml
Regular price $55.00Regular priceUnit price / perSale price $55.00NEW BRANDnew -
Vendor:
80 Proof Texturizing Style Powder 15g
Regular price $59.00Regular priceUnit price / perSale price $59.00NEW BRANDnew -
Vendor:
Grounded: Sandalwood, Nutmeg, Cinnamon & Clove
Regular price $55.00Regular priceUnit price / perSale price $55.00SPICY, WOODY, FLORAL & SWEETnew -
Vendor:
The Collector Ceramic Holder
Regular price $59.00Regular priceUnit price / perSale price $59.00new -
Vendor:
Blue Adventurine Lisa Puffy Heart Earrings
Regular price $119.00Regular priceUnit price / perSale price $119.00new -
new
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Vendor:
activClean Rice Bran Cleanser 150ml
Regular price $59.00Regular priceUnit price / perSale price $59.00NEW BRANDnew -
Vendor:
Lemongrass Tea Body Wash 350ml
Regular price $55.00Regular priceUnit price / perSale price $55.00NEW BRANDnew
The Super Guide
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Introducing: Order Now, Wear Today
Superette now offers same-day Uber delivery straight from your nearest store to your door. Single item purchases, live delivery rates, and your order with you in approximately 90 minutes. Here...
Introducing: Order Now, Wear Today
Superette now offers same-day Uber delivery straight from your nearest store to your door. Single item purchases, live delivery rates, and your order with you in approximately 90 minutes. Here...
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Friends of Superette: Josh Alex Young
Josh Young has built a career out of caring deeply about how things look. A content creator, a self-described perfectionist, and someone whose wardrobe tells you exactly who he is...
Friends of Superette: Josh Alex Young
Josh Young has built a career out of caring deeply about how things look. A content creator, a self-described perfectionist, and someone whose wardrobe tells you exactly who he is...
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Friends of Superette: Rebe Healy
Rebe Healy started with a hat. Now she runs one of New Zealand's most quietly compelling womenswear labels. We sat down with the founder of Rebe to talk about building...
Friends of Superette: Rebe Healy
Rebe Healy started with a hat. Now she runs one of New Zealand's most quietly compelling womenswear labels. We sat down with the founder of Rebe to talk about building...
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Ksubi x Elle Ferguson: How to Wear Every Piece
Dreamed up in Bondi, built to last everywhere else. The Ksubi x Elle Ferguson collection is a fifteen-piece capsule that moves between occasions without asking you to think too hard...
Ksubi x Elle Ferguson: How to Wear Every Piece
Dreamed up in Bondi, built to last everywhere else. The Ksubi x Elle Ferguson collection is a fifteen-piece capsule that moves between occasions without asking you to think too hard...