Meet The Team:
Zoe Harwood & Jason Panapa
Introducing Holiday Club Diaries, a summer-ready series spotlighting the people behind Superette. We spoke to the team and asked them a few questions about the season ahead, from their seasonal picks to holiday traditions and must-visit getaway spots. Get an inside look at the personalities that bring Superette to life and discover their go-to summer style cues.
Introducing:
Zoe Harwood
What’s your role?
Brand Coordinator… aka the socials and EDM queen. If it’s on your feed or in your inbox, I (or Jase) probably pressed send.
What does your day-to-day look like?
Every day is a little different. Usually involves convincing people to star in my videos, making the EDMs (Emails) that land in your inbox, and making sure every social tile is looking fab.
What’s your favourite thing about working at Superette?
The team, hands down. It’s basically a massive classroom of friends.
Where will you be this Xmas and New Years?
Omaha, for some very chill vibes.
What’s your current fave item or brand at Superette?
Currently very into the Kimono Skirt. But my St Agni baby tees are a most worn and most loved staple of mine for sure.
What’s your role?
Unofficially, I'm the class clown/fun guy in the office. Officially Im the social media king... It's not just doom scrolling, it's research... I swear.
What does your day-to-day look like?
No two days are the same here, so it really depends. I could be sitting at my desk, in an artists studio doing an interview, or even on the golf course getting that "content"...
What’s your favourite thing about working at Superette?
It would probably be that no two days are the same, there's always some event coming up, or a new trend, or even just new stock. There's always work to be done and there's always something to look forward too... (Golf Day 2026)
Where will you be this Xmas and New Years?
It's still up in the air, but either up in the far north or here in Auckland. Probably a combination of the two.
What’s your current fave item or brand at Superette?
I can't decide, Carhartt WIP, Commoners, APC, Native Union, There are two many to choose from at the moment and the list just keep growing. I've got my eyes on a few new brands we have coming in also. But you'll find out about those soon enough....
New Arrivals
-
Vendor:
Willa Crochet Ballet Flat
Regular price $119.00Regular priceUnit price / perSale price $119.00⠀new -
Vendor:
Alina Leather Thong
Regular price $119.00Regular priceUnit price / perSale price $119.00⠀new -
Vendor:
Only You, Babe EDP 50ml
Regular price $339.00Regular priceUnit price / perSale price $339.00⠀new -
Vendor:
Shinjuku Mood EDP 50ml
Regular price $339.00Regular priceUnit price / perSale price $339.00⠀new -
Vendor:
Bloom Terry Bath Sheet
Regular price $129.00Regular priceUnit price / perSale price $129.00new -
Vendor:
Bloom Terry Hand Towel
Regular price $59.00Regular priceUnit price / perSale price $59.00new -
new
-
new
-
Vendor:
Mens Samba OG Sneaker
Regular price $200.00Regular priceUnit price / perSale price $200.00⠀new -
Vendor:
S/S Boxy Western Shirt
Regular price $139.00Regular priceUnit price / perSale price $139.00⠀new
The Super Guide
-
Anine Bing: "The Best Wardrobe Is the One That ...
An exclusive interview with Anine Bing.
Anine Bing: "The Best Wardrobe Is the One That ...
An exclusive interview with Anine Bing.
-
WNSDY x Superette: Inside the Exclusive Capsule
The WNSDY x Superette exclusive capsule is available now.
WNSDY x Superette: Inside the Exclusive Capsule
The WNSDY x Superette exclusive capsule is available now.
-
adidas x Hermanos Koumori: The Unity of Duality
Two brands. One story. adidas and Mexico-based Hermanos Koumori are back together with a collection built around a philosophy as much as a product. The Unity of Duality. Here is...
adidas x Hermanos Koumori: The Unity of Duality
Two brands. One story. adidas and Mexico-based Hermanos Koumori are back together with a collection built around a philosophy as much as a product. The Unity of Duality. Here is...
-
Introducing: Fantl Sport
Founded in New Zealand in 2021, Fantl Sport was built on the belief that golf is one of the best things you can do with your time. Not just for...
Introducing: Fantl Sport
Founded in New Zealand in 2021, Fantl Sport was built on the belief that golf is one of the best things you can do with your time. Not just for...