What came next was Daily Bread and Liquid Lightning and the kind of post-run spread that earns every calorie twice over. Pastries from Daily Bread that had no business being as good as they were at that hour. Drinks from Liquid Lightning that hit exactly the right note after forty minutes on the Auckland streets. The post-run feed is its own ceremony and this one was done properly.

The morning was built around a launch worth celebrating. The adidas x Song for the Mute collection is one of the most anticipated drops of the season. Song for the Mute is an Australian label that has built its reputation on unexpected textures, muted palettes, and deconstructed proportions that make familiar silhouettes feel entirely new. Their ongoing collaboration with adidas takes that same design language and applies it to some of the most iconic shapes in sportswear history. The result is a collection that sits at the intersection of performance and fashion without fully committing to either and is stronger for it.

The Evo SL that the runners tested this morning is the hero shoe of the drop. A performance silhouette built for genuine running that carries the SFTM aesthetic in its materials, its colourways, and the quiet confidence of its details. Wearing it on the streets of Auckland at dawn, before the collection was even officially in the world, was exactly the right way to introduce it. Not a showroom. Not a lookbook. A group of people actually running in the shoes, in the city they live in, before breakfast, because they wanted to be there.

FAQ

What is the adidas x Song for the Mute collection?
The adidas x Song for the Mute collection is an ongoing collaboration between adidas and Australian fashion label Song for the Mute. Known for unexpected textures, muted palettes, and deconstructed proportions, Song for the Mute reinterprets classic adidas silhouettes including the Samba, SL72, and Evo SL through their distinct design language. The Fall/Winter 2026 collection is available now at Superette in New Zealand.

What is the adidas Evo SL?
The adidas Evo SL is a performance running silhouette from adidas featuring Lightstrike cushioning for a responsive, lightweight ride. In the Song for the Mute collaboration the Evo SL receives the SFTM treatment across its materials, colourways, and detailing, resulting in a shoe that performs on the road and holds its own as a fashion piece off it. It was the hero shoe of the adidas x Song for the Mute Run Club hosted by Superette at Commercial Bay this morning.

What is Slow Sunday Run Club Auckland?
Slow Sunday Run Club is an Auckland-based run community known for organising accessible, community-focused runs across the city. This morning Slow Sunday Run Club partnered with Superette, adidas, Daily Bread, and Liquid Lightning to organise the route and pace for the adidas x Song for the Mute Run Club, running from Commercial Bay out to the Auckland waterfront and marina and back.

What events does Superette host in Auckland?
Superette hosts a range of community and brand events throughout the year across its Auckland locations. From run clubs and brand launches to full-scale experiential events, Superette events are designed to bring the community together around fashion, culture, and shared experiences. Follow Superette on Instagram or keep an eye on The Superguide for upcoming event announcements.

Where can I buy adidas x Song for the Mute in New Zealand?
The adidas x Song for the Mute collection is available at Superette in store and online. Superette stocks the collection across its stores in Auckland, Wellington, and Christchurch as well as online at superette.co.nz with delivery available across New Zealand.

That is the thing about a run club launch done well. It is not about the product. It is about the people. The community that showed up at Commercial Bay before the sun had finished rising, laced up a pair of shoes they had never worn before, and ran through Auckland because that is what they do. The adidas x Song for the Mute collection is available now at Superette in store and online. The Evo SL is waiting. The only question is what time you are setting your alarm for.