Chapter 23 Begins
23 YEARS: A CELEBRATION OF STYLE, COMMUNITY & CULTURE
This year marks 23 years of Superette — two decades (and then some) of doing what we love: bringing together the best in fashion, culture, and community. From a single store to a national presence, it’s been a journey filled with bold moves, incredible people, and the best kind of outfits.
To celebrate, we threw a birthday bash in true Superette style. One that honoured where we’ve come from, where we’re headed, and most importantly, the people who made it all possible (that’s you).
Inside the Celebration
Our Newmarket store was transformed for the occasion. A space that’s usually home to your daily outfit curations became the ultimate party setting. Think: Bubbles, music, the best dressed crowd, and an unmistakable Superette vibe.
It was more than a birthday, it was a celebration of everything Superette has become over 23 years. From our very first store on Drake Street to all nine of the Superette spaces around New Zealand, this night was about honouring our roots while looking ahead to what’s next.
The evening reminded us of what’s always been at the core of Superette: community, energy, and the freedom to express yourself through style.
A Special Thanks
We’re incredibly grateful to our event partners — Moët Hennesy, Non Solo Pizza, Antipodes, and Heineken for helping us bring the night to life.
Your support made this milestone all the more memorable, and we couldn’t have done it without you.
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Vendor:Maku The Label
Cherry Baby Acid Wash Oversize Tee
Regular price $89.00Regular priceUnit price / perSale price $89.00back in stock -
Vendor:Maku The Label
Come Get your Honey Oversize Tee
Regular price $89.00Regular priceUnit price / perSale price $89.00back in stock -
Vendor:Brie Leon
Everyday Croissant Bag
Regular price $279.00Regular priceUnit price / perSale price $279.00back in stock -
Vendor:Status Anxiety
Look Both Ways Bag
Regular price $279.00Regular priceUnit price / perSale price $279.00back in stock -
Vendor:Superette
Superette Armbands
Regular price $19.00Regular priceUnit price / perSale price $19.00back in stock -
Vendor:By Charlotte
Always By Your Side Ring
Regular price $159.00Regular priceUnit price / perSale price $159.00 -
Vendor:Porter Jewellery
Dina Hoops
Regular price $145.00Regular priceUnit price / perSale price $145.00 -
Vendor:Superette
Indiana Shirt
Regular price $199.00Regular priceUnit price / perSale price $199.00 -
Vendor:Bayse Denim
Brooklyn Barrel Leg
Regular price $239.00Regular priceUnit price / perSale price $239.00 -
Vendor:Superette
Blake Jean
Regular price $249.00Regular priceUnit price / perSale price $249.00
The Super Guide
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Holiday Club Diaries: Meet the Team
Introducing Holiday Club Diaries, a summer-ready series spotlighting the people behind Superette. We spoke to the team and asked them a few questions about the season ahead, from their seasonal...
Holiday Club Diaries: Meet the Team
Introducing Holiday Club Diaries, a summer-ready series spotlighting the people behind Superette. We spoke to the team and asked them a few questions about the season ahead, from their seasonal...
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🎄 A Holiday Pavlova to Steal the Show
Light, dreamy, and made for a Kiwi summer Christmas. This Jamie Oliver Pavlova Royale is our pick for a festive dessert that feels effortless and always impresses.
🎄 A Holiday Pavlova to Steal the Show
Light, dreamy, and made for a Kiwi summer Christmas. This Jamie Oliver Pavlova Royale is our pick for a festive dessert that feels effortless and always impresses.
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Happy Hour by Superette
Step into summer with our newest collection, Happy Hour. Inspired by golden evenings and warm, carefree moments, this sun-drenched edit delivers effortless pieces designed to take you from sunshine to...
Happy Hour by Superette
Step into summer with our newest collection, Happy Hour. Inspired by golden evenings and warm, carefree moments, this sun-drenched edit delivers effortless pieces designed to take you from sunshine to...
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Holiday Club Diaries: Meet the Team
Introducing Holiday Club Diaries, a summer-ready series spotlighting the people behind Superette. We spoke to the team and asked them a few questions about the season ahead, from their seasonal...
Holiday Club Diaries: Meet the Team
Introducing Holiday Club Diaries, a summer-ready series spotlighting the people behind Superette. We spoke to the team and asked them a few questions about the season ahead, from their seasonal...