Chapter 23 Begins

23 YEARS: A CELEBRATION OF STYLE, COMMUNITY & CULTURE

This year marks 23 years of Superette — two decades (and then some) of doing what we love: bringing together the best in fashion, culture, and community. From a single store to a national presence, it’s been a journey filled with bold moves, incredible people, and the best kind of outfits.

To celebrate, we threw a birthday bash in true Superette style. One that honoured where we’ve come from, where we’re headed, and most importantly, the people who made it all possible (that’s you).

Inside the Celebration

Our Newmarket store was transformed for the occasion. A space that’s usually home to your daily outfit curations became the ultimate party setting. Think: Bubbles, music, the best dressed crowd, and an unmistakable Superette vibe.

It was more than a birthday, it was a celebration of everything Superette has become over 23 years. From our very first store on Drake Street to all nine of the Superette spaces around New Zealand, this night was about honouring our roots while looking ahead to what’s next.

The evening reminded us of what’s always been at the core of Superette: community, energy, and the freedom to express yourself through style.

A Special Thanks

We’re incredibly grateful to our event partners — Moët Hennesy, Non Solo Pizza, Antipodes, and Heineken for helping us bring the night to life.

Your support made this milestone all the more memorable, and we couldn’t have done it without you.

The Super Guide

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