Meet The Rad Dads:
David Long
To the Dads, Grandads, Uncles and Father Figures with so much to give. We’re here to celebrate you this Father’s Day.
What’s the best thing about being a dad?
Seeing the joy Lennox brings to people whether it’s her grandparents, great grandparents, friends or strangers.Also, watching her personality, thoughts and perspective develop day by day
What’s the funniest or weirdest thing you’ve experienced since becoming a dad?
When all of a sudden you become more strict than your own parents
Every dad has a “dad skill”. What’s yours? (E.G BBQ, bad jokes, fixing stuff, snack runs…?)
I am an unbelievable chef…
How would your family, friends, or crew describe your style?
Effortless cool
Is there one thing you swore you’d never do… but now you totally own as a dad?
We’ve done pretty well so far steering away from any shoes that make sounds or light up. There’s been some pretty close calls I’m not going to lie. I also didn’t want Lennox to just have pink everything but her mum I would say has been a bad influence on her.
If you could pass on one piece of wisdom (serious or silly), what would it be?
Don’t sweat the small stuff
What’s your ultimate dad uniform, the outfit you reach for without thinking? Do you have one?
Plain tee, straight leg jeans and sneakers
Who’s your ultimate ‘rad dad’ icon? (Could be someone famous, or someone in your own life.)
David Beckham
And finally... Do you consider yourself to be a Rad Dad?
Why? Are you having second thoughts?
Find Gifts For Him
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Vendor:Peak
Extra Large Ice Cube Tray
Regular price $39.00Regular priceUnit price / perSale price $39.00back in stock -
Vendor:Polo Ralph Lauren
Cotton Chino Ball Cap
Regular price $109.00Regular priceUnit price / perSale price $109.00back in stock -
Vendor:Uppercut Deluxe
Matte Pomade
Regular price $36.00Regular priceUnit price / perSale price $36.00back in stock -
Vendor:Uppercut Deluxe
Deluxe Pomade
Regular price $36.00Regular priceUnit price / perSale price $36.00back in stock -
Vendor:Retrosuperfuture
Caro Sunglasses
Regular price $449.00Regular priceUnit price / perSale price $449.00back in stock -
Vendor:Retrosuperfuture
Teddy Sunglasses
Regular price $429.00Regular priceUnit price / perSale price $429.00back in stock -
Vendor:Polo Ralph Lauren
Custom Slim Fit Crew Neck T Shirt
Regular price $109.00Regular priceUnit price / perSale price $109.00back in stock -
Vendor:Polo Ralph Lauren
Custom Slim Fit Crew Neck T Shirt
Regular price $109.00Regular priceUnit price / perSale price $109.00back in stock -
Vendor:Polo Ralph Lauren
Custom Slim Fit Crew Neck T Shirt
Regular price $109.00Regular priceUnit price / perSale price $109.00back in stock -
Vendor:Carhartt
S/S Pocket T Shirt
Regular price $109.00Regular priceUnit price / perSale price $109.00back in stock
The Super Guide
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Holiday Club Diaries: Meet the Team
Introducing Holiday Club Diaries, a summer-ready series spotlighting the people behind Superette. We spoke to the team and asked them a few questions about the season ahead, from their seasonal...
Holiday Club Diaries: Meet the Team
Introducing Holiday Club Diaries, a summer-ready series spotlighting the people behind Superette. We spoke to the team and asked them a few questions about the season ahead, from their seasonal...
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🎄 A Holiday Pavlova to Steal the Show
Light, dreamy, and made for a Kiwi summer Christmas. This Jamie Oliver Pavlova Royale is our pick for a festive dessert that feels effortless and always impresses.
🎄 A Holiday Pavlova to Steal the Show
Light, dreamy, and made for a Kiwi summer Christmas. This Jamie Oliver Pavlova Royale is our pick for a festive dessert that feels effortless and always impresses.
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Happy Hour by Superette
Step into summer with our newest collection, Happy Hour. Inspired by golden evenings and warm, carefree moments, this sun-drenched edit delivers effortless pieces designed to take you from sunshine to...
Happy Hour by Superette
Step into summer with our newest collection, Happy Hour. Inspired by golden evenings and warm, carefree moments, this sun-drenched edit delivers effortless pieces designed to take you from sunshine to...
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Holiday Club Diaries: Meet the Team
Introducing Holiday Club Diaries, a summer-ready series spotlighting the people behind Superette. We spoke to the team and asked them a few questions about the season ahead, from their seasonal...
Holiday Club Diaries: Meet the Team
Introducing Holiday Club Diaries, a summer-ready series spotlighting the people behind Superette. We spoke to the team and asked them a few questions about the season ahead, from their seasonal...