Introducing:

Stone Island

A brand built on innovation, research, and uncompromising design. Stone Island arrives at Superette, bringing decades of Italian craftsmanship and a legacy that continues to shape modern menswear.

Stone Island is a brand rooted in curiosity. Founded in Italy in 1982 by Massimo Osti, the label quickly carved out its own lane by rethinking what clothing could be. From the very beginning, Stone Island approached garments with a research-driven mindset, treating fabric as both material and experiment. The result was something entirely new, a fusion of function, form, and technical innovation that still defines the brand today.

At the heart of Stone Island is an obsession with textile development. Garment dyeing, military-inspired construction, and constant material experimentation have become signatures of the brand. Each piece is designed with purpose, engineered to perform while still feeling considered and wearable. This commitment to innovation has earned Stone Island a loyal global following, spanning subcultures, creatives, and those who appreciate clothing with depth and intention.

The iconic compass badge has become a symbol of authenticity and independence. It represents a refusal to follow trends, instead choosing to lead through research and integrity. Stone Island garments are made to last, evolving with the wearer over time, both in form and character. It’s this balance of utility and refinement that continues to keep the brand relevant decade after decade.

We’re genuinely excited to welcome Stone Island to Superette. The brand’s heritage, craftsmanship, and relentless pursuit of innovation align naturally with our own approach to curating brands that stand for something. Having Stone Island join our lineup feels like a meeting of minds, where history, quality, and modern dressing intersect.

Stone Island arriving at Superette is about more than adding a new label. It’s about bringing in a brand with a story, a point of view, and a legacy that complements our own. A brand that values progress without losing sight of where it came from. We’re proud to have it in store and online, and even more excited to see how it becomes part of the Superette wardrobe.