Introducing

Norse Projects

Norse Standard is the new essential. Each garment is designed for longevity and inspired by timeless sportswear staples.

The Brand.

Founded in 2004, Norse Projects is a creative studio and brand, working at the intersection of art, design, and function.


The Philosophy.

Philosophically rooted in Scandinavia with a Nordic aesthetic, and the idea that good design is functional and timeless – the Norse Projects sensibilities are formed through active participation of contemporary culture along with a passion for innovation, technology, research, and continuous progress.

A dedication to quality garments lies at the heard of the Norse Projects philosophy, underscoring the maxim 'CREATED FOR LIFE – GOOD FOR ALL SEASONS'


The Design.

Based on a Danish design tradition as well as inspiration from architecture and the subtle landscapes of the North, each product is developed with an emphasis of relevance relating to its essential nature; from the fabric and yarns to the function it must perform.

Shop Norse Projects

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  • Simon Organic Arch Print T Shirt - Dark Navy

    Simon Organic Arch Print T Shirt

    Norse Projects

    Simon Organic Arch Print T Shirt

    $179.00
    $179.00
  • Johannes Organic The Lakes Print T Shirt - White

    Johannes Organic The Lakes Print T Shirt

    Norse Projects

    Johannes Organic The Lakes Print T Shirt

    $169.00
    $169.00
  • Norse Standard Heavy Loose T Shirt - Dark Navy

    Norse Standard Heavy Loose T Shirt

    Norse Projects

    Norse Standard Heavy Loose T Shirt

    $169.00
    $169.00
  • Norse Standard Heavy Loose T Shirt - White

    Norse Standard Heavy Loose T Shirt

    Norse Projects

    Norse Standard Heavy Loose T Shirt

    $169.00
    $169.00
  • Eske Military Rib L/S T Shirt - Ecru

    Eske Military Rib L/S T Shirt

    Norse Projects

    Eske Military Rib L/S T Shirt

    $379.00
    $379.00
  • Holger Organic Department Print T Shirt - White

    Holger Organic Department Print T Shirt

    Norse Projects

    Holger Organic Department Print T Shirt

    $179.00
    $179.00
  • Twill Sports Cap - Espresso

    Twill Sports Cap

    Norse Projects

    Twill Sports Cap

    $179.00
    $179.00
  • Twill Sports Cap - Beech Green

    Twill Sports Cap

    Norse Projects

    Twill Sports Cap

    $179.00
    $179.00
  • Ole Fatigue Cotton Tencel Shirt - Oatmeal

    Ole Fatigue Cotton Tencel Shirt

    Norse Projects

    Ole Fatigue Cotton Tencel Shirt

    $399.00
    $399.00
  • Bjarki Cotton Twist Sock - Dusk Purple

    Bjarki Cotton Twist Sock

    Norse Projects

    Bjarki Cotton Twist Sock

    $49.00
    $49.00
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The Super Guide

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    Light, dreamy, and made for a Kiwi summer Christmas. This Jamie Oliver Pavlova Royale is our pick for a festive dessert that feels effortless and always impresses.

  • Happy Hour by Superette

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    Happy Hour by Superette

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  • Holiday Club Diaries: Meet the Team

    Holiday Club Diaries: Meet the Team

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    Holiday Club Diaries: Meet the Team

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