The Founders.

In late 2015, Boy Smells began as an experiment in candle-making in the Los Angeles kitchen of co-founders and partners Matthew Herman and David Kien. Herman and Kien – both fashion veterans who worked in design (Herman) and product development (Kien) – began by making the things they’d want to use on a daily basis, products that were fluid, essential, but also accessible.

“We wanted to have products that were embracing masculine and feminine simultaneously in a simple and straight-forward way that wasn’t overtly targeted to one gender,” says co-founder, Matthew Herman. “It’s a permission to harness your power from wherever you want it.”