Sun, Snow & Sidewalks with
Sera Cruickshank
As part of our Sun, Snow & Sidewalks campaign, we sat down with Sera Cruickshank, the influential personality and owner of The Diamond Shop in Ponsonby. We delved into her daily life in the city, exploring her must-have essentials and style tips for navigating the urban landscape.
Tell us a little about yourself – what keeps you busy? What do you do?
I'm a mum of two little kids (2 and 5) as well as the owner of a jewellery store so this certainly keeps me more busy on a daily basis! Once I've got the kids off to daycare and school in the mornings I will head into my store in Ponsonby for a day of jewellery designing and working with our lovely clients to create beautiful, timeless pieces of jewellery.
Walk us through your average routine from start to finish….
I am an early riser so usually I will be up by 5am if not before. The day always starts with a coffee, getting the kids dressed, fed and school lunches made etc. Then time for me to race around, shower and get myself ready for the gym. Once the kids are dropped at school/daycare I will spend an hour in the gym which is my sanctuary before I get ready for work and head to my store in Ponsonby for the day - often running out to meet friends for lunch or to attend an event too! The days often roll past extremely fast, and before I know it I am heading to pick up the kids and get them home for dinner and bed.
Do you have any routine non-negotiables?
Body movement, so I will always make time to fit in a workout almost daily most weeks. I have also been making time to walk down the beach or catch the sunrise. A long skincare routine daily is also non-negotiable as well as using my LED mask every second day.
What are you most looking forward to?
I have quite a few exciting travel plans coming up, but I also absolutely love Christmas and as summer rolls around and we can spend the evenings having dinner on the beach! On the business side I am most excited about launching our website that we have poured so much time and energy into.
Describe your style in three words…
Classic, Neutral , Minimalistic
Who or what do you look to for styling inspiration?
Rosie Huntington-Whiteley would be the most accurate representation of what I look for as style inspo. She has a very classic, elegant taste - everything is neutral and effortless!
Do you have any current favourites from Superette right now?
Where to start! I practically live in my Superette Black Blazer paired with the Anine Bing Gavin Jeans. A few things on my wishlist would be the AB Nina Heels, the Superette Coven Cardi and the Effie Kats Sanela Coat.
Shop New Arrivals
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Vendor:Frank Green
Kuromi 34Oz Flipstraw Reusable Bottle
Regular price $85.00Regular priceUnit price / perSale price $85.00new -
Vendor:Frank Green
Kuromi 12Oz Reusable Coffee Cup
Regular price $59.00Regular priceUnit price / perSale price $59.00new -
Vendor:Frank Green
34Oz Flipstraw Reusable Bottle
Regular price $79.00Regular priceUnit price / perSale price $79.00new -
Vendor:Home Lab
Black Bows Icon Glass Set Of 4
Regular price $79.00Regular priceUnit price / perSale price $79.00new -
Vendor:Assembly Label
Mini Neve Suede Bag
Regular price $170.00Regular priceUnit price / perSale price $170.00new -
Vendor:Assembly Label
Everyday Linen Short
Regular price $95.00Regular priceUnit price / perSale price $95.00new -
Vendor:Assembly Label
Everyday Linen Short
Regular price $95.00Regular priceUnit price / perSale price $95.00new -
Vendor:Rag and Bone
Saige Relaxed Straight Jeans
Regular price $499.00Regular priceUnit price / perSale price $499.00new -
Vendor:Rag and Bone
Charlie Barrel Jeans
Regular price $529.00Regular priceUnit price / perSale price $529.00new -
Vendor:Rag and Bone
The Slub Tee
Regular price $189.00Regular priceUnit price / perSale price $189.00new
The Super Guide
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Holiday Club Diaries: Meet the Team
Introducing Holiday Club Diaries, a summer-ready series spotlighting the people behind Superette. We spoke to the team and asked them a few questions about the season ahead, from their seasonal...
Holiday Club Diaries: Meet the Team
Introducing Holiday Club Diaries, a summer-ready series spotlighting the people behind Superette. We spoke to the team and asked them a few questions about the season ahead, from their seasonal...
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🎄 A Holiday Pavlova to Steal the Show
Light, dreamy, and made for a Kiwi summer Christmas. This Jamie Oliver Pavlova Royale is our pick for a festive dessert that feels effortless and always impresses.
🎄 A Holiday Pavlova to Steal the Show
Light, dreamy, and made for a Kiwi summer Christmas. This Jamie Oliver Pavlova Royale is our pick for a festive dessert that feels effortless and always impresses.
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Happy Hour by Superette
Step into summer with our newest collection, Happy Hour. Inspired by golden evenings and warm, carefree moments, this sun-drenched edit delivers effortless pieces designed to take you from sunshine to...
Happy Hour by Superette
Step into summer with our newest collection, Happy Hour. Inspired by golden evenings and warm, carefree moments, this sun-drenched edit delivers effortless pieces designed to take you from sunshine to...
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Holiday Club Diaries: Meet the Team
Introducing Holiday Club Diaries, a summer-ready series spotlighting the people behind Superette. We spoke to the team and asked them a few questions about the season ahead, from their seasonal...
Holiday Club Diaries: Meet the Team
Introducing Holiday Club Diaries, a summer-ready series spotlighting the people behind Superette. We spoke to the team and asked them a few questions about the season ahead, from their seasonal...