Sun, Snow & Sidewalks with
Sera Cruickshank
As part of our Sun, Snow & Sidewalks campaign, we sat down with Sera Cruickshank, the influential personality and owner of The Diamond Shop in Ponsonby. We delved into her daily life in the city, exploring her must-have essentials and style tips for navigating the urban landscape.
Tell us a little about yourself β what keeps you busy? What do you do?
I'm a mum of two little kids (2 and 5) as well as the owner of a jewellery store so this certainly keeps me more busy on a daily basis! Once I've got the kids off to daycare and school in the mornings I will head into my store in Ponsonby for a day of jewellery designing and working with our lovely clients to create beautiful, timeless pieces of jewellery.
Walk us through your average routine from start to finishβ¦.
I am an early riser so usually I will be up by 5am if not before. The day always starts with a coffee, getting the kids dressed, fed and school lunches made etc. Then time for me to race around, shower and get myself ready for the gym. Once the kids are dropped at school/daycare I will spend an hour in the gym which is my sanctuary before I get ready for work and head to my store in Ponsonby for the day - often running out to meet friends for lunch or to attend an event too! The days often roll past extremely fast, and before I know it I am heading to pick up the kids and get them home for dinner and bed.
Do you have any routine non-negotiables?
Body movement, so I will always make time to fit in a workout almost daily most weeks. I have also been making time to walk down the beach or catch the sunrise. A long skincare routine daily is also non-negotiable as well as using my LED mask every second day.
What are you most looking forward to?
I have quite a few exciting travel plans coming up, but I also absolutely love Christmas and as summer rolls around and we can spend the evenings having dinner on the beach! On the business side I am most excited about launching our website that we have poured so much time and energy into.
Describe your style in three wordsβ¦
Classic, Neutral , Minimalistic
Who or what do you look to for styling inspiration?
Rosie Huntington-Whiteley would be the most accurate representation of what I look for as style inspo. She has a very classic, elegant taste - everything is neutral and effortless!
Do you have any current favourites from Superette right now?
Where to start! I practically live in my Superette Black Blazer paired with the Anine Bing Gavin Jeans. A few things on my wishlist would be the AB Nina Heels, the Superette Coven Cardi and the Effie Kats Sanela Coat.
Shop New Arrivals
-
Vendor:Superette
Darcy Trench
Regular price $399.00Regular priceUnit price / perSale price $399.00SUPERETTE EXCLUSIVEnew -
Vendor:Superette
Bronte Jacket
Regular price $349.00Regular priceUnit price / perSale price $349.00SUPERETTE EXCLUSIVEnew -
Vendor:Superette
Cove Shirt
Regular price $199.00Regular priceUnit price / perSale price $199.00SUPERETTE EXCLUSIVEnew -
Vendor:Superette
Knox Cargo Pant
Regular price $249.00Regular priceUnit price / perSale price $249.00SUPERETTE EXCLUSIVEnew -
Vendor:Superette
Kadie Camo Knit
Regular price $299.00Regular priceUnit price / perSale price $299.00SUPERETTE EXCLUSIVEnew -
Vendor:Superette
Dover Crew Knit
Regular price $289.00Regular priceUnit price / perSale price $289.00SUPERETTE EXCLUSIVEnew -
Vendor:Superette
Indie Suede Leather Slouch Tote
Regular price $359.00Regular priceUnit price / perSale price $359.00SUPERETTE EXCLUSIVEnew -
Vendor:Status Anxiety
Heartbreaker Jewellery Case
Regular price $79.00Regular priceUnit price / perSale price $79.00new -
Vendor:Samsoe Samsoe
Sashiloh Jacket 14886
Regular price $999.00Regular priceUnit price / perSale price $999.00new -
Vendor:Superette
Wool Comb
Regular price $15.00Regular priceUnit price / perSale price $15.00SUPERETTE EXCLUSIVEnew
The Super Guide
-
Carhartt WIP in New Zealand: The Story, The Sty...
Some brands have a story worth knowing. Carhartt is one of them. Over 130 years of making gear built for people who actually work in it, and then, through Carhartt...
Carhartt WIP in New Zealand: The Story, The Sty...
Some brands have a story worth knowing. Carhartt is one of them. Over 130 years of making gear built for people who actually work in it, and then, through Carhartt...
-
The Uniform: Denim
There is a specific feeling that comes with finding the right pair of denim. You know it immediately. The fit is right, the weight is right, the way it moves...
The Uniform: Denim
There is a specific feeling that comes with finding the right pair of denim. You know it immediately. The fit is right, the weight is right, the way it moves...
-
The NZ Man's Wardrobe Audit - What You Actually...
Most wardrobe advice isn't written for you. It's written for someone in a Shoreditch flat or a Manhattan apartment, dealing with a climate that actually makes sense on a map....
The NZ Man's Wardrobe Audit - What You Actually...
Most wardrobe advice isn't written for you. It's written for someone in a Shoreditch flat or a Manhattan apartment, dealing with a climate that actually makes sense on a map....
-
Drake Street: Burner Milano
Some places move at a different pace. Northern Italy is one of them.Β The latest Drake Street collection draws from that rhythm. Inspired by the unhurried pace and effortless style found...
Drake Street: Burner Milano
Some places move at a different pace. Northern Italy is one of them.Β The latest Drake Street collection draws from that rhythm. Inspired by the unhurried pace and effortless style found...