What’s your design process and is there anything you do to help to get the ideas rolling?

My creative team and I always start by building huge floor to ceiling mood boards, this is the perfect jumping off point to build the collection around. I’m a very visual person, so having those inspiration boards to help guide our design process is so helpful for me.

I find most of my inspiration during my travels and meeting women from all over the world. There is no better way to get inspired than watching street style from a coffee shop in Paris or at a airport on my way to my next destination…

I always feel inspired and have new ideas as to what I need in my own closet and that I think the modern woman needs.

What inspires your  collections, aesthetic and how do you keep it relevant?

I always stay true to my Scandinavian roots, with a mix of edge from my time in LA. I find inspiration in so many places: films, photography, travelling, magazines, and the people I surround myself with.

Do you have a favourite style that you’ve created over the years?

Our Charlie boots! They were one of my first designs 8 years ago and I still wear them today. But it is so hard to pick. I have so many favourites in my closet. The Becky leather pants, The Lili Tee and of course all our blazers.

What is something not that many people know about you or your brand?

Something interesting that people might not know is that I only wear my own brand. With the exception of workout clothes & vintage purses. I love being able to create pieces for my wardrobe that I feel are missing and then share that with my audience/ customers.

What has been the absolute highlight of your brand / career to date?

Opening our first store in LA was definitely a highlight in the beginning. Now, any new store opening is so special for me. It fills me with so much joy to have such amazing customers supporting the brand around the world.

Describe your style in three words:

Effortless, timeless, simple.

What’s your daily go-to outfit?

A crisp white tee, denim, blazer and leather boots.

What’s the best advice you’ve ever been  given?

Be true be you.