Longform
Longform was established in 2025 and founded by Creative Director and CEO Des Rusk. But its story began long before then. It was inspired by Aotearoa New Zealand’s long history with high quality merino wool, then built upon Des’s extensive experience in fashion and his passion for craft.
Longform Merino reimagines classic pieces with a refined perspective; every piece is crafted with thoughtful design and timeless style. They’re made to get better with time.
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Vendor:
Mens Foundation Long Sleeve Merino Tee
Regular price $199.00Regular priceUnit price per -
Vendor:
Mens Foundation Merino Tee
Regular price $179.00Regular priceUnit price per -
Vendor:
Mens Foundation Merino Tee
Regular price $179.00Regular priceUnit price per -
Vendor:
Mens Foundation Long Sleeve Merino Tee
Regular price $199.00Regular priceUnit price per -
Vendor:
Mens Foundation Merino Tee
Regular price $179.00Regular priceUnit price per -
Vendor:
Mens Foundation Merino Sweatshirt
Regular price $329.00Regular priceUnit price per -
Vendor:
Mens Foundation Merino Hoodie
Regular price $349.00Regular priceUnit price per -
Vendor:
Mens Foundation Merino Hoodie
Regular price $349.00Regular priceUnit price per -
Vendor:
Mens Foundation Merino Sweatshirt
Regular price $329.00Regular priceUnit price per -
Vendor:
Mens Foundation Merino Sweatshirt
Regular price $329.00Regular priceUnit price per -
Vendor:
Mens Tailored Merino Pant
Regular price $369.00Regular priceUnit price per -
Introducing Longform
Built on timeless design, considered craft, and a deep respect for the material it works with.
