Longform

Longform was established in 2025 and founded by Creative Director and CEO Des Rusk. But its story began long before then. It was inspired by Aotearoa New Zealand’s long history with high quality merino wool, then built upon Des’s extensive experience in fashion and his passion for craft. 

Longform Merino reimagines classic pieces with a refined perspective; every piece is crafted with thoughtful design and timeless style. They’re made to get better with time.