Founded in 2014, VIDAGLOW’S success has been built on their hero Natural Marine Collagen range – a clinically proven peptide powder that stimulates collagen production. The aim has always been to create powerful, effective and easy-to-adopt products so that your beauty routine can work as hard as you do.

We caught up with VIDAGLOW’S very own founder, Anna Lahey, to chat through how VIDA GLOW came about, what inspires her products, her philosophy, her style and so much more.

When and how did Vida Glow come about?
After trying every beauty supplement I could find to treat my hair loss, I tried marine collagen on a whim while travelling. I started taking three serves a day, and within weeks I was losing less hair, my nails were growing fast and my skin looked plumper.

At the time, marine collagen was unheard of in Australia. After a year of seeing tangible results, I was compelled to know more. I spent hours reading textbooks and marine collagen clinical trials. Once I understood how efficacious it was in the body, I knew I had to share it. In 2014, we launched our first – and best-selling product – Natural Marine Collagen. Today, we’re the global number one collagen brand and we sell one unit of Natural Marine Collagen every four seconds.

How would you describe the Vida Glow customer?
Vida Glow is made for real, busy living. Our customers live fast-paced lives and are discerning about what they use in their beauty routines. They want fuss-free products that fit seamlessly into their day. We know people don’t have time for products that don’t work. At Vida Glow, we create uncomplicated and active beauty solutions with clinically proven results.

Any advice you would give to someone thinking of starting a brand?
Don’t be afraid to be a first-mover. Embrace creative challenges and make the most of the opportunities fast growth brings. If you wholeheartedly follow your passion and don’t get caught up with the competition, you will create a brand with purpose and integrity.