Fully engineered in Switzerland and driven by relentless curiosity, On blends cutting-edge design with advanced technology to help athletes and everyday adventurers move further and feel better. What started as a prototype experiment has now found its way into the hearts (and onto the feet) of more than seven million people across 50 countries. The commitment behind On goes beyond just making shoes; it’s about chasing perfection, reimagining performance, and doing so with a bold, sustainable mindset.

Having On join our curated Superette collection feels like a natural fit. Whether you’re chasing a personal best or simply chasing the weekend, these Swiss-engineered innovations are here to change the way you move. Explore the new arrivals in-store and online, and experience what it means to truly Dream On.