Where did the name come from?

J:
My kids ask me this all the time.

R:
Thats actually a really good question. I mean, to be fair, the, the story is not too elaborate. I think one day when we were probably, you know, all of what, like 17-18 or something, maybe and we literally wrote a list of names and Superette really resonated because of that kind of market concept of, you know, multi-category.

J:
Everything under one roof, and yeah, it was kind of good.

How would you describe the first Superette store?

R:
Awesome!

J:
Fun

R:
Yeah, you've got to also remember we we're 21, you know, so not too much thought. Hah.

J:
Yeah it was a bit of a hangout, ya know?
Any anything went, especially with the cafe and the fashion and the artwork and the furniture, there were no limitations on it, so we would just clear out the space for an event. So yeah, it was, it was definitely good and fun times.

R:
There were no real boundaries. It was just whatever we felt like doing in that moment, we did it.

J:
We even at one stage got an alcohol licence and I don't think we sold any alcohol. I mean that was the attitude back then.

R:
Yeah, I think probably being 21 was on our side because you know it was never, what if this doesn't work, it was, it's gonna work and let's just keep pushing to get that.