{"title":"Primi","description":"\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003ePrimi is a Melbourne-based brand creating considered everyday essentials for women. Designed to fit, flatter and feel good, its signature staples combine beautiful fabrics with practical details and effortless style. With quality at the heart of every piece, Primi has built a loyal following for reliable basics that earn their place in everyday wardrobes. Discover the collection now at Superette.\u003c\/span\u003e\u003c\/p\u003e","products":[],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0665\/3499\/8267\/collections\/CollectionBanner_Mobile-Primi.jpg?v=1791424126","url":"https:\/\/superette.co.nz\/collections\/primi.oembed","provider":"Superette","version":"1.0","type":"link"}